abhinavtrivedi
Brand play on IPL: The story of advertising, branding & integration?blur=25

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

10+2 ad cap: B'casters might resort to frugal techniques of inventory booking?blur=25

The Sun TV model of sourcing part of the ad inventory through content partners has hurt their revenues. In case national b'casters hike their inventory cost following the ad cap, frugal techniques will be in play, say experts

Abhinav Trivedi Dec 30, 2013 8:57 AM