abhinav-mohapatra
Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

BOP is not about the farm but about sustainability: R Mukundan?blur=25

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM