abhijit-sengupta
Retail, on-ground advtg keep OOH from being a washout this monsoon

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

FDI in retail: Shopper mktg experts to wait & watch

While there is a series of positive discussion around FDI in retail, shopper marketing agencies believe it’s too early to draw a way forward

Priyanka Nair Oct 4, 2012 8:25 PM

OAP is best place to work in Advtg and Mktg industry

Outdoor Advertising Professionals (OAP) has been recognised as the Best Advertising & Marketing Company by the Great Place to Work and The Economic Times

exchange4media Staff Jul 18, 2012 10:34 PM

AdzEdge strengthens south operations

AdzEdge appoints Arnab Ganguly as Associate Vice President – South. He will oversee business interests for the entire southern region

exchange4media Staff Apr 26, 2012 4:19 PM

OOH Advtg Awards: Quality of entries much better, say experts

Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring

Shanta Saikia Mar 17, 2012 8:30 AM

The connecting dots for OOH industry are now visible

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

OAP strengthens its southern team

OAP has brought on board Jesley Joseph as VP for its South operations.

Priyanka Nair Dec 14, 2011 7:57 AM