abhijit-awasthi
2016 to witness increase in creative hot shops: Industry experts?blur=25

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy Jan 28, 2016 8:18 AM

Adland's faces to watch out for in 2015?blur=25

A complex and dynamic industry that defines the spirit of the age we live in, the advertising world and its movers and shakers never cease to amaze. exchange4media takes a look at ad land’s faces that could create new waves in 2015

exchange4media Staff Mar 31, 2015 9:52 AM

Radio needs to become more strategic, say experts?blur=25

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio

Abhinna Shreshtha Feb 3, 2014 8:29 AM