abhay-doshi
Are privacy concerns around Whatsapp sharing data with Facebook justified?

Whatsapp’s decision to share user data with parent company Facebook has created a furor among users and privacy advocates but this decision should not be that surprising given how valuable user data is for Facebook’s core business

Abhinn Shreshtha Aug 31, 2016 8:11 AM

Lack of regulatory framework mars in-app advertising

According to latest survey conducted by VoIP calling app nanu, smartphone users have seen a rise in their mobile internet data bills by up to 50 per cent. The study also revealed that 42 per cent of Indians did not even know that their data is consumed by video advertisements even when they are not clicking on it

Ronald Menezes Jun 14, 2016 7:51 AM

TRAI's consultation paper on free data could be a step towards affordable internet

Following up on its ruling against differential pricing earlier this year, TRAI has asked the telecom ecosystem to give their suggestions on how a TSP agnostic platform that can facilitate promotion of apps on mobile can be implemented

Abhinn Shreshtha May 25, 2016 8:32 AM

Can telcos exploit loopholes in TRAI ruling?

TRAI's banning of differential pricing based on content was a welcome move but there are still fears that a couple of loopholes in the guidelines could be potentially exploited by the telecom operators.

Abhinn Shreshtha Feb 17, 2016 8:11 AM

Google's app streaming seen as no menace to in-app advertising, say experts

Google's recent experiments that allow users to stream apps through Search without installing them might be seen as a danger to app developers and brands that advertise on apps, but it is yet to be seen what the impact will be, say experts we spoke with

Abhinn Shreshtha Nov 25, 2015 8:03 AM

Should digital marketers be wary of Apple's new ad blocker?

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something that caused quite a few heads to turn in the digital advertising industry

Abhinn Shreshtha Sep 14, 2015 7:47 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 10:39 AM

Industry expects digital costs to go up post levying of service tax

Marketers & agencies say that costs will now be passed on to the advertiser, making digital advertising more expensive, while others say that it is a setback for a sector that has been booming over the last couple of years

Abhinn Shreshtha Jul 11, 2014 9:02 AM

WhatsApp acquisition decoded

The acquisition has caused quite a few eyebrows to be raised. What justifies this massive investment is that it brings Facebook closer to its eventual aim of mobile domination

Abhinna Shreshtha Feb 24, 2014 9:25 AM

Mobile is not an extension of digital, say experts

Even as mobile marketing continues to show promise globally and in India, there are certain issues that the mobile ecosystem needs to address to ensure growth doesn't bog down

Abhinna Shreshtha Dec 10, 2013 8:38 AM