Guest Column: The changing face of Indian women in media: Abdul Khan?blur=25

Gender stereotypes exist, condescending advertising exists, biased portrayal in films exists, yet the most critical thing is that respect for women, recognition of their worth, pride in having a girl child and celebration of womanhood is simply restricted to a few, says Abdul Khan, Global Chief Marketing Head, Alef Mobitech

Abdul Khan Mar 10, 2015 8:09 AM

‘Don’t divorce ATL campaigns while going digital’?blur=25

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava Feb 27, 2012 8:15 AM

IMPACT Annv Spl: Abdul Khan on the impact of telecom?blur=25

Abdul Khan, Head, GSM Marketing & Advisor to MD, Tata Teleservices, writes about the seven ways that telecom has changed life and work spaces.

Abdul Khan Dec 6, 2011 8:26 AM

ICC CWC'11: Now, an anthem war erupts?blur=25

While ‘Waka Waka’ and ‘Wavin Flags’ were the official and unofficial anthems of the FIFA soccer World Cup in 2010, the ICC World Cup 2011 is seeing a plethora of ‘anthems’ dominating the airwaves.

Shubhangi Mehta Feb 24, 2011 10:20 AM

Tata DoCoMo – radio active with gusto?blur=25

Tata DoCoMo has deployed a series of radio ads in sync with the rest of the campaigns. What exactly are their expectations and the outcomes?

Shubhangi Mehta Feb 11, 2011 7:20 AM

What does the youth want – channels share their expertise?blur=25

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.

Fatema Rajkotwala Jan 12, 2011 8:08 AM

Commerce will follow once we create a viable ecosystem: Santosh Desai?blur=25

Digital marketing continues to grow through a turbulent emergent period. Part of the problem though, according to Abdul Khan, Senior VP, Tata Teleservices, was that it was not positioned properly initially and suffered as a result of the low costs of advertising initially offered, a problem which the industry was still striving to resolve.

exchange4media Staff Dec 20, 2010 7:33 AM