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Aarti Bharadwaj Essence

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

aarti bharadwaj

ChillOut: Bharadwaj, Vice President, APAC, Essence tells us how on weekends she mostly prefers to be at home with no flights or travel being involved

Dolly Mahayan Jan 12, 2019 9:52 AM

Daphne Goh will join as Vice President, Data Strategy, while Aarti Bharadwaj will be Vice President, Client Analytics.

exchange4media Staff May 24, 2018 12:21 PM

Our desire is to go back and bring Samsung into the fold: John Sheehy

SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group

Priyanka Mehra Jun 25, 2014 9:32 AM

SMG's paper on Emerging Media shortlisted at ESOMAR 2014 APAC

The paper centres around using non-linear analytical techniques to capture the inter-dependencies amongst various marketing investment channels

exchange4media Staff Jan 24, 2014 9:35 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 10:45 AM

"Merely hiking the number of peoplemeters will not give 'accurate' data"

What is required is an agreement & transparency around the lowest TVR that we would want to measure, and our tolerance of relative error, say SMG India's Mallikarjun Das CR and Aarti Bharadwaj

Aarti Bharadwaj and Mallikarjun Das CR Jan 16, 2014 9:55 AM