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Gautam Chikermane joins Reliance Industries as New Media Director?blur=25

With more than 21 years of experience in the media industry, Chikermane is a prominent financial and political column writer. His last stint was with Hindustan Times as Executive Editor (Business)

Abid Hasan Apr 18, 2014 8:04 AM

How BJP gained the edge in the social media battle?blur=25

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha Apr 17, 2014 8:23 AM

Narendra Modi fields Rajat Sharma's questions in 'Aap Ki Adalat'?blur=25

Rajat Sharma, Chairman and Editor-in-Chief, India TV grilled BJP's Prime Ministerial candidate & Gujarat Chief Minister in his flagship show 'Aap Ki Adalat' on April 12

exchange4media Staff Apr 14, 2014 9:02 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback?blur=25

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

Narendra Modi takes the lead in Twitter popularity?blur=25

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

Exploring the relevance of OOH in the current scenario?blur=25

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM

News Express returns in a new avatar & with new tag line from today?blur=25

The channel will sport a new logo along with dual tagline of 'We Report to You' / 'Fikra Aapki'. The programme line-up has also been spruced up to cover a range of topics

Abid Hasan Feb 25, 2014 9:11 AM

Vivid: Vigilant international media keeps track of Delhi polls?blur=25

Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP

Annurag Batra Dec 16, 2013 7:52 AM

Guest Column: Lessons brands can learn from 'AAP'?blur=25

The business environment is evolving; focus has shifted to placing customers at the top & on capitalising new media, says Shubhangi Agrawal of Troika Consulting, highlighting what makes AAP a successful brand

Shubhangi Agrawal Dec 12, 2013 9:09 AM

Zee News eyes youth TG with new look & campaign?blur=25

The news channel is all set to launch a nationwide campaign, titled 'Khabrein Aapke Rangon Mein', to reach out to the young audience & project a more contemporary image

exchange4media Staff Nov 13, 2013 7:52 AM

Hindustan’s campaign brings rail connectivity to Bulandshahr?blur=25

The objective of the campaign was to emphasise the need for rail connectivity in Bulandshahr, besides consolidating Hindustan’s presence in the city

exchange4media Staff Apr 2, 2013 7:24 PM

Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

Digitisation will be beneficial to us: Anooj Kapoor?blur=25

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

Is your OOH creative working for you??blur=25

Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right

Priyanka Nair Nov 20, 2012 7:43 PM

Zee News embarks on ‘Aapka Vote Aapki Taqat’ campaign?blur=25

The National Award winning voter awareness campaign has been kicked off with a series of on-ground activities for the Gujarat Assembly elections

exchange4media Staff Nov 19, 2012 6:42 PM

India TV hikes ad rates by 18-20 pc from July?blur=25

One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.

Shanta Saikia Jul 18, 2011 9:05 AM

Naaptol ups exclusivity factor with Naaptol Club?blur=25

Virtual home shopping brand Naaptol.com has launched an exclusive club, Naaptol Club, which offer discounts up to 80 per cent on luxury brands.

exchange4media Staff Jun 24, 2011 8:41 AM

Naaptol launches Android app?blur=25

Online retailers Naaptol have launched an Android based application to reach out to smartphone users. The new platform will enable people to shop on Naaptol more easily.

exchange4media Staff May 5, 2011 9:55 AM