News Express returns in a new avatar & with new tag line from today

The channel will sport a new logo along with dual tagline of 'We Report to You' / 'Fikra Aapki'. The programme line-up has also been spruced up to cover a range of topics

Abid Hasan Feb 25, 2014 9:11 AM

Vivid: Vigilant international media keeps track of Delhi polls

Annurag Batra of exchange4media talks about the keenness with which intl media is tracking Delhi polls & how they are significant because of the rise of Arvind Kejriwal's AAP

Annurag Batra Dec 16, 2013 7:52 AM

Guest Column: Lessons brands can learn from 'AAP'

The business environment is evolving; focus has shifted to placing customers at the top & on capitalising new media, says Shubhangi Agrawal of Troika Consulting, highlighting what makes AAP a successful brand

Shubhangi Agrawal Dec 12, 2013 9:09 AM

Zee News eyes youth TG with new look & campaign

The news channel is all set to launch a nationwide campaign, titled 'Khabrein Aapke Rangon Mein', to reach out to the young audience & project a more contemporary image

exchange4media Staff Nov 13, 2013 7:52 AM

Hindustan’s campaign brings rail connectivity to Bulandshahr

The objective of the campaign was to emphasise the need for rail connectivity in Bulandshahr, besides consolidating Hindustan’s presence in the city

exchange4media Staff Apr 2, 2013 7:24 PM

Can the OOH medium be measured and monitored?

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

Digitisation will be beneficial to us: Anooj Kapoor

Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV

Synjini Nandi Jan 15, 2013 6:29 PM

Is your OOH creative working for you?

Harjaap Singh Mann, MD, POPDS shares 5 points that can deliver returns on outdoor investment by simply getting the creative right

Priyanka Nair Nov 20, 2012 7:43 PM

Zee News embarks on ‘Aapka Vote Aapki Taqat’ campaign

The National Award winning voter awareness campaign has been kicked off with a series of on-ground activities for the Gujarat Assembly elections

exchange4media Staff Nov 19, 2012 6:42 PM

India TV hikes ad rates by 18-20 pc from July

One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.

Shanta Saikia Jul 18, 2011 9:05 AM

Naaptol ups exclusivity factor with Naaptol Club

Virtual home shopping brand Naaptol.com has launched an exclusive club, Naaptol Club, which offer discounts up to 80 per cent on luxury brands.

exchange4media Staff Jun 24, 2011 8:41 AM

Naaptol launches Android app

Online retailers Naaptol have launched an Android based application to reach out to smartphone users. The new platform will enable people to shop on Naaptol more easily.

exchange4media Staff May 5, 2011 9:55 AM