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Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

Arvind's single-minded pursuit of victory helped AAP win: Ashutosh Gupta

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria Feb 19, 2015 8:52 AM

What brands can learn and unlearn from AAP's consummate campaign

Aditi Mishra and Ankur Bhartiya of Lodestar UM talk about the key marketing lessons brands can learn from the recently held Delhi elections, which brought the Aam Aadmi Party to power

Aditi Mishra and Ankur Bhartiya Feb 17, 2015 8:40 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

What went wrong with BJP's communication strategy in Delhi Election?

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Kejriwal's staggering comeback in Delhi: What worked for AAP?

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM

Delhi polls bring windfall of Rs 10-15 crore to radio industry

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Guest Column: Why did BJP lose the Delhi elections so badly?

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

How AAP cracked the social media code

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Delhi state election boosts OOH spends

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

I never wanted to contest against Modi in Lok Sabha polls: Arvind Kejriwal

Aam Aadmi Party chief Arvind Kejriwal in an excusive interview with Zee News Editor Sudhir Chaudhary talks about his 49-day stint as Delhi CM, funding allegations and other issues in the party; the channel will be airing the full interview on prime-hour shows Thursday evening

exchange4media Staff Feb 5, 2015 3:39 PM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

PM Modi, the three Khans, celebs & politicians celebrate 21 years of Aap Ki Adalat

Icons from Politics, Sports, Business and Spirituality came together to celebrate 21 years of Aap Ki Adalat with Rajat Sharma

exchange4media Staff Dec 4, 2014 8:31 AM

Aap Ki Adalat @ 21: India TV to celebrate 21st anniversary

To commemorate the milestone for the show, India TV is organizing an event on December 2.

exchange4media Staff Nov 27, 2014 2:17 PM

Wild Stone takes forward its 'Indian sensuality' positioning with new campaign

Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM

Modi show on India TV grabs eyeballs on TV & digital

As per TAM data, 74 per cent Hindi news television viewers in India were watching the 'Aap Ki Adalat' special episode featuring Narendra Modi at one point of time

exchange4media Staff Apr 18, 2014 10:17 AM