Delhi polls bring windfall of Rs 10-15 crore to radio industry

With Arvind Kejriwal-led Aam Aadmi Party sweeping the Delhi polls, radio has proved its mettle in regional marketing once again

Abhinn Shreshtha Feb 11, 2015 9:33 AM

Guest Column: Why did BJP lose the Delhi elections so badly?

Chitralekha Group's Mitrajit Bhattacharya on why BJP lost by the biggest margin ever in a bi-polar Delhi Election

Mitrajit Bhattacharya Feb 11, 2015 9:07 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 8:38 AM

How AAP cracked the social media code

A study done by Simplify360 reveals how AAP leader Arvind Kejriwal led social media buzz

Abhinn Shreshtha Feb 10, 2015 8:10 AM

Delhi state election boosts OOH spends

OOH shines as political parties carry out extensive outdoor campaigns for the elections

Abhinn Shreshtha Feb 9, 2015 8:04 AM

I never wanted to contest against Modi in Lok Sabha polls: Arvind Kejriwal

Aam Aadmi Party chief Arvind Kejriwal in an excusive interview with Zee News Editor Sudhir Chaudhary talks about his 49-day stint as Delhi CM, funding allegations and other issues in the party; the channel will be airing the full interview on prime-hour shows Thursday evening

exchange4media Staff Feb 5, 2015 3:39 PM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 10:42 AM

Guest Column: Political advertising campaigns lack authenticity: Siddharth Khanna

Ad film maker & Branding Consultant Siddharth Khanna on what Congress, AAP and BJP should do for state assembly elections in Delhi

Siddharth Khanna Jan 16, 2015 8:58 AM

PM Modi, the three Khans, celebs & politicians celebrate 21 years of Aap Ki Adalat

Icons from Politics, Sports, Business and Spirituality came together to celebrate 21 years of Aap Ki Adalat with Rajat Sharma

exchange4media Staff Dec 4, 2014 8:31 AM

Aap Ki Adalat @ 21: India TV to celebrate 21st anniversary

To commemorate the milestone for the show, India TV is organizing an event on December 2.

exchange4media Staff Nov 27, 2014 2:17 PM

Wild Stone takes forward its 'Indian sensuality' positioning with new campaign

Wild Stone's first ATL marketing campaign for 2014 resonates it positioning around 'Indian sensuality' & 'dangerous liaisons'. The campaign spans across TV, cinema, digital, outdoor & on ground

exchange4media Staff May 17, 2014 10:39 AM

Parties' poll moves on radio: Kejriwal, Modi rule the airwaves

Though print, OOH & TV still see a lion's share in terms of media ad spends, radio has emerged as an important medium in these elections. A look at how BJP, AAP & Congress are leveraging the radio medium

Abhinna Shreshtha Apr 24, 2014 8:07 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM

Modi show on India TV grabs eyeballs on TV & digital

As per TAM data, 74 per cent Hindi news television viewers in India were watching the 'Aap Ki Adalat' special episode featuring Narendra Modi at one point of time

exchange4media Staff Apr 18, 2014 10:17 AM

Gautam Chikermane joins Reliance Industries as New Media Director

With more than 21 years of experience in the media industry, Chikermane is a prominent financial and political column writer. His last stint was with Hindustan Times as Executive Editor (Business)

Abid Hasan Apr 18, 2014 8:04 AM

How BJP gained the edge in the social media battle

First-mover advantage, a clear social strategy, proactive contribution by party members & catchy hashtags are some of the factors that have helped the BJP have a leg up in the poll battle on social media

Abhinna Shreshtha Apr 17, 2014 8:23 AM

Narendra Modi fields Rajat Sharma's questions in 'Aap Ki Adalat'

Rajat Sharma, Chairman and Editor-in-Chief, India TV grilled BJP's Prime Ministerial candidate & Gujarat Chief Minister in his flagship show 'Aap Ki Adalat' on April 12

exchange4media Staff Apr 14, 2014 9:02 AM

Election Tracker 2014: Kejriwal loses ground, Shashi Tharoor makes a comeback

An analysis of Twitter mentions and conversations seem to suggest that the crusading politician and his party (AAP) have taken a hit in popularity and positive sentiment

Abhinna Shreshtha Mar 22, 2014 9:30 AM

Narendra Modi takes the lead in Twitter popularity

Data analysed by social business intelligence firm Simplify 360 suggests that the BJP Prime Ministerial candidate has pulled away from top rivals Arvind Kejriwal & Rahul Gandhi in terms of popularity on social media

Abhinna Shreshtha Mar 18, 2014 9:09 AM

Exploring the relevance of OOH in the current scenario

The fourth edition of exchange4media's OOH Conference & Awards will see a host of industry experts speaking on diverse topics ranging from the need for regulation, measurement to creativity & calculating rate of innovation

Abhinna Shreshtha Mar 6, 2014 7:52 AM