aap
Punjab Assembly Election 2017: AAP's Delhi govt draws flak for ad spend

Arvind Kejriwal’s Aam Aadmi Party has been trying to project itself as an alternative in Punjab by advertising the achievements of the Delhi government in a few newspapers of the state

Saif Ahmad Khan Aug 8, 2016 8:25 AM

Rainmaker Ventures invests USD 5 mn in YAAP

Rainmaker Ventures with presence in India, USA, Brazil and Singapore is an early stage start-up fund of $US50mn that was launched in December last year

exchange4media Staff Jul 13, 2016 8:37 AM

Aaj Tak launches 'Mobile Aap' campaign with Soha Ali Khan, Kunal Khemu

The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers

exchange4media Staff Jun 17, 2016 1:01 PM

Aam Aadmi Party spends Rs 5 crore on odd- even ad campaigns

Delhi government spent Rs 1.67 crore on print and Rs 3.72 crore rupees on electronic media for both the rounds of odd-even scheme

exchange4media Staff May 12, 2016 8:01 AM

Delhi Court to hear complaint against Zee News, New X & India News on May 26

Chief Metropolitan Magistrate Sumit Dass, after hearing the submissions of the Delhi Government's counsel, fixed the matter for consideration on the complaint on May 26

exchange4media Staff Apr 27, 2016 8:01 AM

Rajat Sharma backs Arun Jaitley in court in DDCA defamation case, say media reports

Veteran journalist and Chairman & Editor-in-Chief of India TV, Rajat Sharma, has deposed before the Patiala House court in connection to Arun Jaitley's defamation case against Delhi CM Arvind Kejriwal and 5 other AAP leaders.

exchange4media Staff Jan 7, 2016 1:09 PM

Ad war rages over 'garbage politics' between BJP and AAP

A blame game has kick started between the two parties over the strike by the Municipal Corporation of Delhi over irregular payment of salaries

Abid Hasan Nov 4, 2015 8:19 AM

AAP spends Rs 22 crore in 3 months on advertising

In an affidavit, AAP government has informed Delhi High Court that it was spending Rs 8 crore per month on information and publicity

exchange4media Staff Aug 5, 2015 8:19 AM

BJP and AAP run outdoor ads; play governance blame game

After AAP released OOH ad campaign saying ‘Pradhan Mantri Sir, Please Delhi Sarkar Ko Kaam Karne Dijiye’, BJP rolled out posters questioning Kejriwal govt’s ad expenditure which are said to be in the vicinity of Rs 526 crore

Abid Hasan Aug 3, 2015 8:41 AM

Delhi HC asks Kejriwal govt for details of ad spends

The decision came after Congress leader Ajay Maken filed a PIL. The next hearing is on August 3

exchange4media Staff Aug 1, 2015 11:44 AM

AAP ignores SC's decision on rolling out hoardings

AAP has rolled out hoardings of Delhi Chief Minister, Arvind Kejriwal, in a recent ad. Last month, SC clearly pointed out there shouldn't be any image of politician in their advertisement

Abid Hasan Jun 26, 2015 1:37 PM

Latest ‘Kejriwal’ ad goes viral, BJP lashes back

Despite the intent of the ad, it has clearly gained attention for all the wrong reasons. The ad virtually screams of Arvind Kejriwal with over 10 mentions of his name, and none of Aam Aadmi Party

Ankur Singh Jun 22, 2015 8:29 AM

Guest Column: Branding games and stakes in politics: Adve Srinivasa Bhat

“The ongoing conflict between the Delhi govt and the Delhi governor has already created enough buzz – to the distress of the citizens, not just of Delhi - to have the potential to impact ‘involved’ political parties and their fortunes in the coming state elections,” says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat Jun 19, 2015 8:42 AM

Senior journalist Rifat Jawaid launches website 'Janta Ka Reporter'

The website was in limelight recently for Arvind Kejriwal's interview

Abid Hasan May 6, 2015 8:40 AM

Guest Column: Rahul Gandhi proves, and proves a few unwritten tenets of branding: Adve Srinivasa Bhat

Top ranks in the Congress deserve credit; though there is nothing to say that Rahul Gandhi's onslaught on the BJP govt on the land bill was indeed orchestrated hard; though the content of his speech at the Ramleela Maidan which was called 'fierce-full' by the media lacked a certain strategic comprehensiveness, says management consultant Adve Srinivasa Bhat

Adve Srinivasa Bhat May 5, 2015 7:55 AM

Arvind's single-minded pursuit of victory helped AAP win: Ashutosh Gupta

Former Managing Editor of IBN 7 and now spokesperson of AAP, Ashutosh Gupta, at the launch of his second book 'Mukhaute Ka Rajdharma' in Delhi, revealed the reasons behind the AAP win

Rashi Bisaria Feb 19, 2015 8:52 AM

What brands can learn and unlearn from AAP's consummate campaign

Aditi Mishra and Ankur Bhartiya of Lodestar UM talk about the key marketing lessons brands can learn from the recently held Delhi elections, which brought the Aam Aadmi Party to power

Aditi Mishra and Ankur Bhartiya Feb 17, 2015 8:40 AM

'Aam' way of campaigning helps AAP win Delhi

Unlike the BJP, AAP mainly stuck to radio, outdoor and social media to spread its message

Abhinn Shreshtha Feb 11, 2015 10:53 AM

What went wrong with BJP's communication strategy in Delhi Election?

BJP's campaign masterstrokes that worked wonders in Lok Sabha Elections are in dire need of revival

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:07 AM

Kejriwal's staggering comeback in Delhi: What worked for AAP?

Communication experts recount AAP campaign strategies that wooed Delhi voters to give Kejriwal a landslide win

Priyanka Mehra and Aditi Raval Feb 11, 2015 10:01 AM