The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections

Henna Achhpal Mar 12, 2014 9:59 AM

Surely, Kejriwal has a job to do - but whatever happened to professional editors, whose instinct must be to induce sanitisation and context, asks Rohit Bansal

Rohit Bansal Mar 11, 2014 9:13 AM

In a statement issued, NBA said, "It is shocking to note that the very parties that gained immensely from media coverage are today turning against the electronic media, when they are under scrutiny on issues of governance"

exchange4media Staff Feb 26, 2014 8:06 AM

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 11:28 PM

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election

Priyanka Mehra Feb 20, 2014 8:05 AM

Scarecrow paid tribute to behind-the-scenes heroes of the ad world, including voiceover artists, hair stylists, musicians, product window specialists as part of its 4th anniversary celebrations

exchange4media Staff Feb 10, 2014 10:51 AM

Congress’ campaign ‘Main Nahi, Hum’ by Dentsu India has drawn flak from most quarters, even as the BJP has accused the Congress of lifting the same tagline used by Narendra Modi in 2011 for a ‘Chintan Shivir’ in Gujarat

Twishy Jan 28, 2014 9:12 AM

The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh

Priyanka Mehra Jan 15, 2014 9:11 AM

The Editor-in-Chief of India News shares the secret to the channel's success, the programming line-up for the General Elections, some controversies and more

Twishy Jan 13, 2014 8:19 AM

Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Editor

exchange4media Staff Jan 10, 2014 7:55 AM

Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Editor

exchange4media Staff Jan 9, 2014 3:17 PM

There are lessons to be learned on how to build a winning brand from the Aam Aadmi Party, which has just scored one of the more dramatic election upsets in recent memory, says the former CMO of Microsoft India

Shafalika Saxena Dec 9, 2013 8:05 AM

AAP’s emergence on social media is testimony to the opportunity for alternate options in the political spectrum & also to the emergence of participative governance, says Annurag Batra of exchange4media

Annurag Batra Nov 4, 2013 9:58 AM

The Rediff Labs initiative is based on an analysis of re-tweets of personalities connected with all the three parties as well as senior journalists

exchange4media Staff Nov 4, 2013 8:36 AM

Former Star TV CEO Sameer Nair is totally driven by Aam Aadmi Party since its launch. He wants to contribute in change that AAP is trying to bring in the Indian politics.

exchange4media Staff Oct 19, 2013 11:13 AM

Nair, who has been following the Aam Aadmi Party since its launch, will lend support to the party's communication strategy for the upcoming Delhi Assembly elections

exchange4media Staff Oct 19, 2013 10:28 AM

Creative honchos say that the OOH industry needs a little madness. Campaigns from Aam Aadmi Party, Heineken & India TV are among the few they would like to see in the Indian outdoor space

Priyanka Nair Jul 23, 2013 9:21 AM

The Arvind Kejriwal-led party is all set to go online to reach out to viewers with its news channel on YouTube

Abid Hasan Feb 7, 2013 7:02 PM