Times Internet CRO Gulshan Verma joins Hotstar

At Hotstar he is SVP & Head, Client & Agency; he declined to comment when contacted

Star Sports launches emotional campaign showcasing support for cricketers

Tamil Nadu Premier League 2018 will be the third edition of the month-long league organised by The Tamil Nadu Cricket Association(TNCA), broadcast on...

Netflix Executives: We are way behind Hotstar and YouTube in India

Netflix failed to meet subscriber and revenue expectations in the quarterly results announced on Monday

Kerala Tourism’s FIFA World Cup campaign salutes 60-year-'young' football fan

Part of their Come Out and Play campaign and the World Cup, Kerala Tourisms’ new video by Stark Communications depicts the story of James, a football...

BARC Week 27: Surya TV reclaims 2nd position among Malayalam GECs after 4 weeks

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC....

Viacom18 launches COLORS Tamil HD in Singapore on StarHub

The channel went live on 3rd July 2018, on StarHub with five original fiction series.

Birthday Special: Why brands love MS Dhoni

The cricketer has worked with various brands, ranging from consumer durable to automobile, retail and life insurance.

e4mChillout: Nandini Dias enjoys her weekends with family, friends and food

On a typical weekend, one can see the CEO of Lodestar playing, watching movies, eating and meeting friends.

TRAI Tariff Order: Some stakeholders welcome it, others waiting for clarity

TRAI's announcement of implementation of tariff order was immediately followed up by a contempt petition against the regulator by Tata Sky, which was...

Can Times Internet’s new OTT app take on Hotstar, Netflix and Amazon Prime?

Karan Bedi, the CEO of MX player acquired by Times Internet, talks about how differently the company will approach the OTT space

Star Vijay touches 1000 GRPs mark in Tamil GEC: BARC data

This achievement is attributed to the success of second season of Bigg Boss hosted by actor Kamal Haasan

Tariff Order: Tata Sky withdraws contempt plea against TRAI

Tata Sky may now file an application for the stay of the order

Box office hit Sanju and its brand associations

The Ranbir Kapoor starrer spent 60% of the marketing budget on digital; the teaser crossed 30 mn+ mark in two days on Google

Kerala Tourism’s #comeoutandplay is antithesis of routine work: ECD, Stark Communications

Shelton Pinheiro explains that the campaign was launched targeting tourist’s arrival in Kerala during the monsoon season

A grand opening for Vivo Bigg Boss Tamil Season 2

The reality show, produced by Endemol Productions promises to be bigger, better and more explosive this season.

Blue Star launches immuno boost technology water purifiers with 'Strong Babies' campaign

Blue Star and Ogilvy took an offbeat approach to convey their idea, using cute babies as a continuation of their previous campaign

Colors retains lead in Urban market, Zee Anmol leads rural and overall market: BARC Week 25

Zee Anmol witnessed a fall in ratings in both rural and overall market from week 24 whereas Colors in urban market strengthen its position with a rise...

Producers follow ‘Less is More’ marketing strategy for ‘Sanju’

This was the crux of the marketing narrative and Fox Star Studios spent 60% of media spends on digital

Star Sports to broadcast the GT20 Canada Series

GT20 Canada is another addition to global growth of T20 cricket and the inaugural edition of the tournament will feature the likes of David Warner, St...

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