After a significant gap 9XM has embarked on a mass scale social campaign. This one concerns Safe Driving and has been launched in Mumbai. The music channel is using its popular animated characters Bade & Chote as well as multiple media platforms to ask people not to drink and drive and to not use their mobile phones while driving.
MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.