Top Story

e4m_logo.png

Home >> Industry Briefing >> Article

Bigadda joins the Times | Audience Network

18-March-2009
Font Size   16
Bigadda joins the Times | Audience Network

The Times | Audience Network, formerly the Zoom | Audience Network, the newly-formed online video arm of the Times Group has announced its partnership with web and mobile Indian social networking site bigadda.com.

This partnership promises users of bigadda.com access to the latest video content from the Times Group’s rich media properties, including daily entertainment news, features, interviews and full length episodes from Zoom and daily news content and features from Times Now as well.

Commenting on the partnership, Sameer Pitalwalla of the Times | Audience Network, said, “We are proud to have Bigadda join our list of esteemed partners. Their large user-base and the ability to provide in-depth user-data give our viewership an added measurable dimension, which advertisers can leverage.”

Shivanandan Pare, COO, Bigadda, said, “This partnership is a unique combination of online viewership and social networking. We are proud to welcome the Times | Audience Network to our list of esteemed content partners and we look forward to exploring further opportunities with them that will help us in catering to varied needs of our growing 4 million user base.”

As per the partnership, both Times and Bigadda shall monetise the video inventory.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients