Youth Quotient: The opportunity to shape perceptions with advertising is fascinating: Gaurav Sapre?blur=25

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha Jun 27, 2014 7:54 AM

DDB announces acquisition of 22feet in India?blur=25

The new entity will be known as 22feet Tribal Worldwide and will be a part of the DDB Mudra Group

exchange4media Staff Feb 25, 2014 7:59 AM

Are brands too dependent on celebrity quotient on social??blur=25

While the use of celebrities on social media gives brands the views/impressions, effective interactions only happen when the content is good, say digital experts

Priyanka Nair Aug 16, 2013 8:13 AM

Gamification: Play it right?blur=25

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

Paid & owned digital media more sustainable than social?blur=25

While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus

Saloni Surti Jun 12, 2013 7:11 PM

Can you beat the Harlem Shake??blur=25

The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…

Saloni Surti Mar 28, 2013 1:30 AM

Myntra celebrates one million likes with FB app?blur=25

To mark the occasion, Myntra gave users an opportunity to win gift vouchers by being part of the ‘Happy Million Wall’

exchange4media Staff Jan 29, 2013 7:06 PM

Why cross platform strategy works for digital mktg??blur=25

Cross platform digital programmes aim at synergising strengths of different digital media to create strong brand recall value

Saloni Surti Jan 15, 2013 7:44 PM

My Favourite RJ: Sriram?blur=25

Sririam keeps it simple and portrays things the way they are, says Vineet Gupta, Managing Director, 22Feet

Saloni Surti Dec 21, 2012 8:06 PM

Fastrack’s online activity creates buzz for new watches?blur=25

While creativity and technology will continue to be the focus areas for Brand Fastrack, 2012 will also see more emphasis on the mobile space

Sai Prasanna Jan 6, 2012 7:32 AM

CCD celebrates Facebook landmark with fans today?blur=25

Within just one year CCD has crossed one million fans on Facebook, and is commemorating the occasion with a unique nationwide celebration on November 5, 2011.

Priyanka Nair Nov 5, 2011 9:27 AM

Reporter's Diary: That one phone call which can make or 'break'?blur=25

As correspondent Sai Prasanna learns to steer her way through stories, meetings, deadlines and balancing professional and personal life, she makes out time to pay tribute to Steve Jobs in her own special way…

Sai Prasanna Oct 8, 2011 8:32 AM

Obit: Steve Jobs – The legend will live on...?blur=25

Steven Paul Jobs – For being the control freak that you were. For changing the world the way you did. For inspiring millions of us like nobody else – Thank You and May your soul – RIP, writes Vineet Gupta, Managing Partner, 22feet.

Vineet Gupta Oct 7, 2011 9:36 AM

Heineken’s digital duties assigned to 22feet?blur=25

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.

Sai Prasanna Oct 5, 2011 8:51 AM