Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan?blur=25

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

Broadcasters' ad revenues from polls exceed expectations?blur=25

Given the intense viewer interest, the response from advertisers has been tremendous, say broadcasters as they see political advertising paying off in terms of high revenue growth

Abid Hasan Apr 30, 2014 9:30 AM

ABP News launches ‘7 Race Course Road’ with Chetan Bhagat as anchor?blur=25

‘7 RCR’ will present a picture of how India will appear in the near future & profile all those who could become contenders for the country’s Prime Minister. The series goes on air today

exchange4media Staff Jan 11, 2014 11:31 AM

Five marketing lessons one can learn from Narendra Modi?blur=25

From cost effective innovations to quick response to a crisis situation and aggressively tapping digital media - there are several lessons for marketers

Priyanka Nair Sep 10, 2013 7:41 AM