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Recap: The Week That Was

18-August-2018
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Recap: The Week That Was

The week saw two major appointments in the industry. Vikram Sakhuja was appointed the chairman of IRS Technical Committee and Sejal Shah was named the Managing Partner and Head of Publicis Media Exchange. As Sakhuja took charge of the Technical Committee, MRUC said that IRS 2018 was on track.

During the week, exchange4media spoke to the CEO of Prasar Bharti Shashi Shekhar Vempati who said they were trying to make their revenues far more attractive.

Going ahead, we did some very interesting analytical stories such as a look at the changing trend in sports marketing where brands are now looking beyond cricket for sponsorships; and an analysis of the problems plaguing digital marketing training in India. Also, we did a detailed story on how margin pressure is pushing the industry to find a solution to ‘pitch discount rate’.

To read these stories, click on the links below: 

Vikram Sakhuja appointed Chairman of IRS Technical Committee
https://www.exchange4media.com/announcements/vikram-sakhuja-appointed-chairman-of-irs-technical-committee_91594.html

Sejal Shah named Managing Partner and Head of Publicis Media Exchange
https://www.exchange4media.com/marketing/sejal-shah-named-managing-partner-and-head-of-publicis-media-exchange_91582.html

IRS 2018 on track, says MRUC
https://www.exchange4media.com/media-print/irs-2018-on-track-says-mruc_91637.html

We are trying to make our revenues far more attractive: CEO, Prasar Bharati
https://www.exchange4media.com/mediatv/we-are-trying-to-make-our-revenues-far-more-attractive-ceo-prasar-bharati_91600.html

Sports Sponsorship: Brands looking beyond cricket
https://www.exchange4media.com/marketing/sports-sponsorship-brands-looking-beyond-cricket_91577.html

The problem with digital marketing training
https://www.exchange4media.com/digital/the-problem-with-digital-marketing-training_91619.html

Margin Pressures Push Industry To Find Solutions To ‘Pitch Discount’ Issue
https://www.exchange4media.com/spotlight/margin-pressures-push-industry-to-find-solutions-to-pitch-discount-issue_91580.html

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on