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Recap: The Week That Was

14-April-2018
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Recap: The Week That Was

This past week the Cambridge Analytica Facebook data breach continued to dominate headlines, as Facebook Founder and CEO Mark Zuckerberg testified in front of the House Energy and Commerce Committee on Wednesday, the second day of Congressional hearings. The 11th season of Indian Premier League was also much in the news as brands such as LinkedIn, Amazon, Coca Cola and Hotstar, and many others worked to take advantage of the immense popularity of the mega cricketing event.

On Wednesday, the Golden Mikes Jury also announced their final shortlist of entries for the Best Indian Radio Ads for the upcoming Golden Mikes Awards to be held on 19th April, 2018. Also, this week saw Eros Now’s former Business Head Zulfiqar Khan joined HOOQ India as Managing Director.
As the week drew to a close, news that Jagdish Chandra quit zee-media_1332.html">Zee Media as its CEO of Regional News Network also made headlines.

Read more here:

https://www.exchange4media.com/digital/facebook-ceo-zuckerberg-says-his-own-data-given-to-cambridge-analytica_89415.html

https://www.exchange4media.com/digital/no-threat-to-facebooks-growth-in-india-say-experts_89411.html

marketing/ipl-is-the-most-powerful-platform-right-now-makemytrip-cmo_89296.html">https://www.exchange4media.com/marketing/ipl-is-the-most-powerful-platform-right-now-makemytrip-cmo_89296.html

https://www.exchange4media.com/ipl/linkedins-masterstroke-kicks-off-its-biggest-campaign-in-india-during-ipl-2018_89427.html

vivo-ipl-2018-brands-release-ads-for-the-cricketing-extravaganza_89359.html">https://www.exchange4media.com/marketing/vivo-ipl-2018-brands-release-ads-for-the-cricketing-extravaganza_89359.html

https://www.exchange4media.com/media-radio/golden-mikes-jury-shortlists-final-entries-of-best-indian-radio-ads_89421.html

https://www.exchange4media.com/marketing/zulfiqar-khan-joins-hooq-as-managing-director-_89367.html

https://www.exchange4media.com/media-tv/jagdish-chandra-quits-zee-media-as-ceo-of-regional-news-network-_89442.html

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands