This week was quite an eventful one, with the news of Gaurav Gandhi leaving VOOT as COO and speculation that he is set to join Amazon India Prime Video as the new Country Head setting the grapevine abuzz. Also, veteran journalist and chief of the Times News Network, Ranjan Roy passed away this week after a prolonged battle with cancer.
This week also saw Mindshare appointing Ruchi Mathur and Saket Sinha in new leadership positions, while Mukund Rajan stepped down as the Chief Ethics Officer of Tata Group. As the week came to close, we learnt that Zee Entertainment Enterprises Limited (ZEEL) has terminated their deal with 9X Media for the aquisition of 9X Media and INX Music due to non-completion of certain material Conditions Precedent.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Siddharth Dabhade says Criteo‚Äôs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandekar effortlessly
Shujaat Bukhari, Editor of Rising Kashmir, was given police security after he was attacked in 2000; he was also abducted in 2006 but managed to escape
The agency conceptualized this one for brand Durex.