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Recap: The Week That Was

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Recap: The Week That Was

The past week has seen some interesting events, the passing of Bollywood icon Sridevi sent shock waves through the industry and threw the media in a frenzy, with some saying it brought out the very worst of Indian reporting. The festival of Holi served as a creative catalyst for many brands as they engaged consumers with special offers to set the festive mood. This week also brought to the forefront the infamous Nirav Modi scam and its effects on those who endorsed the brand. Also this week, Reed Hastings, CEO of Netflix laid out his plans and vision for the company’s future in India, and Dentsu Impact appointed Aditya Kilpady as its National Planning Director.

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