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e4mrecap: The week that was

15-July-2017
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e4mrecap: The week that was


The week gone by witnessed some very major people movements. It also put the spotlight on the magic of IPL and how it is one of the most sought after brands in India today, the broadcast industry witnessed a significant development with major broadcasters out of empanelment list of DAVP due to dissatisfaction over ad rates. Also, there were several high profile developments, primarily at Ogilvy. Not only did Rajiv Rao announce his exit from the agency in order to pursue filmmaking but also, Sumanto Chattopadhyay was named Chairman and Chief Creative Officer of Soho Square, India. Speaking of Ogilvy, the agency also announced a major restructuring for new Integrated Creative Leadership by appointing six new Chief Creative Officers across regions in India. Sameer Nair quit as Balaji Telefilms Group CEO. Aarthi Subramanian was also appointed as Group Chief Digital Officer at Tata Sons:









 

















e4mSpotlight: What makes Indian Premier League 'premier'?









 

















Sameer Nair steps down as CEO of Balaji Telefilms Group









 

















advertising/as-zoozoo-man-rajiv-rao-moves-on-from-ogilvy-piyush-pandey-writes-heartfelt-letter_69645.html">As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter









 

















Dissatisfied with DAVP ad rates, major broadcasters out of empanelment list









 

















Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer









 

















Ogilvy India restructures for new Integrated Creative Leadership









 

















Sumanto Chattopadhyay named Chairman and Chief Creative Officer of Soho Square, India

Tags IPL Ogilvy Rajiv Rao Sameer Nair e4mrecap Sonal Dabral Aarthi Subramanian

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube