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e4mrecap: The Week That Was

24-June-2017
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e4mrecap: The Week That Was



The week from June19–23started with a spotlight on the growth of in-cinema ads, but quickly shifted focus on some of the most exciting happenings from the Cannes Lions International Festival of Creativity 2017. With each day revealing shortlists and winners, India’s metal tally is only growing bigger. However, it isn’t all about the metals at Cannes Lions 2017. Breakthrough events, discussions and more happened on the sidelines of the festival.





Here’s a recap:





In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report



http://www.exchange4media.com/spotlight/in-cinema-ads-grew-at-25-in-2016-20-average-growth-rate-over-3-yrsreport_69286.html



Cannes Lions 2017: Winners in five categories announced, India bags 3 Gold, 2 Silver, 2 Bronze



http://www.exchange4media.com/canneslions2017/cannes-lions-2017winners-in-five-categories-announced-india-bags-3-gold-2-silver-2-bronze_69318.html



Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24



http://www.exchange4media.com/advertising/cannes-lions-2017india-wins-1-silver-in-innovation-2-in-direct-to-take-metals-tally-to-24-_69335.html



Cannes Lions 2017: India bags 3 Silver Lions and 5 Bronze Lions on Day 4; metal tally stands at 32



http://www.exchange4media.com/advertising/cannes-lions-2017india-bags-3-silver-lions-and-5-bronze-lions-on-day-4;-metal-tally-stands-at-32_69355.html



Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session



http://www.exchange4media.com/advertising/cannes-lions-2017content-is-king.-context-is-king-kong-says-josy-paul-on-sharetheload-@warc-session_69385.html

Tags e4mrecap Cannes Lions 2017 cinema Ad Spend metal tally Cannes Lions International Festival of Creativity 2017

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey