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e4mrecap: The Week That Was

18-June-2017
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e4mrecap: The Week That Was


 

The week from May 22–26 debated what makes Delhi-NCR the new advertising capital of India, Akshay Kumar flick Toilet Ek Prem Katha’s interesting take on PM’s Swachh Bharat Abhiyan, Verizon’s acquisition of Yahoo and Marissa Mayer’s resignation. Vivek Raicha, Executive Director & Investment Head, Emerald Media, in his first interview, spoke about factors critical to an investment decision, Emerald Media’s broadcast focus and more, while the latest E&Y report on the impact of GST on advertising claimed that nearly Rs 20,000 cr adex will get boost under the GST regime.

 

Here’s a recap: 

 

What makes Delhi-NCR the new advertising capital of India?

 

Lota party vs love: Akshay Kumar's Toilet Ek Prem Katha takes PM's Swachh Bharat Abhiyan to a whole new level

 

Verizon completes acquisition of Yahoo; Marissa Mayer resigns

 

The Broadcast sector remains a focus area...: Vivek Raicha, Emerald Media

 

Nearly Rs 20,000 cr adex to get boost under GST

Tags e4mrecap Akshay Kumar Swachh Bharat Abhiyan Verizon

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients