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e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week

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e4mrecap: Digital ad fraud, PayTM promise, Skynet: Everything that mattered this week

This week saw concern over digital ad fraud as the next big organised crime, Vijay Shekhar Sharma of PayTM driven by his ‘no fear, no greed and no entitlement' credo promised a whole new banking model to the world, the regional media juggernaut advancing on the back of ad spends, launch of TV programmatic platform Skynet by Surewaves and an expert view on Snapdeal’s rise and fall.

Here’s a recap:

Digital ad fraud-the next big organised crime?

Together with RBI, we will provide a whole new banking model to the world: Vijay Shekhar Sharma, PayTM

Catch-up game on as regional media gains ground on the back of ad spends

Can Surewaves’ TV programmatic platform, Skynet, revolutionize how ads are sold on TV?

Snapdeal story a classic example of short term approach: Experts



Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular