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e4mrecap: The week that was

21-April-2018
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e4mrecap: The week that was

The start of this week saw the world waking up to the news that Sir Martin Sorrell has quit as CEO of WPP, the world's largest advertising agency that he founded 30 years ago. Roberto Quarta, chairman of WPP, took over as the executive chairman until the appointment of a new CEO.
Mark Read, CEO, Wunderman and WPP Digital, and Andrew Scott, WPP corporate development director and COO, Europe, have been appointed as joint chief operating officers of WPP.
We put the Spotlight on Cannes, which might see weak participation from India this year. After setting a record at the Cannes Lions International Festival of Creativity with a 40 metal haul, participation could be rather lukewarm from India this year, say some heads of creative agencies. Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival.
Yatra.com appointed Mudit Shekhawat as its Chief Marketing Officer.
TRAI reiterated its recommendations to the MIB that under the new licensing regime for DTH, licenses should be issued for a period of 20 years and be renewed by 10 years at a time. The Authority also recommended that a one-time entry fee of Rs 10 crore should be charged in the new DTH licensing regime.
In response to Ministry of Information and Broadcasting’s proposal to ask DTH operators to install a chip in new set-top-boxes that will collect data about channels watched and the duration, TRAI has said that the ministry may send a reference to it as per the provision of TRAI Act 1997.
Publicis Media has announced a unified leadership structure across Publicis Media EMEA and APAC with Gerry Boyle appointed to the role of CEO, Publicis Media EMEA and APAC. This role expands on Boyle’s current remit as CEO of Publicis Media APAC and he will continue to report to Steve King, CEO, Publicis Media.
Martin Sorrell Steps Down As WPP CEO

Spotlight: Will A Sluggish 2017 Impact India's Contingent To Cannes In 2018?

Yatra.Com Appoints Mudit Shekhawat As Chief Marketing Officer

TRAI, Yet Again, Recommends Issuing DTH Licences For 20 Years

Govt Proposes To Install Chip In Set-Top-Boxes, TRAI Says Send Reference For It

Publicis Media Aligns EMEA And APAC Ops, Led By CEO Gerry Boyle

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week