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e4mrecap: The week that was

24-March-2018
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e4mrecap: The week that was

Creativeland Asia brought on board legendary ad film director Prahlad Kakkar as Creative Mentor for the Group. Kakkar’s mandate includes creating training modules for creative teams across all levels and develop stronger story-telling, script-writing and film making capabilities internally. He will be involved in strategic marketing communications projects as well. Kakkar will also play an active role in the content division Creativeland Pictures.

The Advertising Agencies Association of India (AAAI) and Association of Radio Operators for India (AROI) have signed the Memorandum of Understanding (MoU) to promote advertising business on the radio medium and develop and implement a credit control and collection mechanism with standard operating procedures to ensure best credit terms and timely collections.

sony-india_1134.html">Sony India has announced the appointment of Sunil Nayyar as its new Managing Director.The appointment will be with effect from April 1, 2018. The change of guard marks a historic milestone, with Nayyar being the first Indian to be appointed as Managing Director for Sony India.

At Mindshare, Amrita Randhawa is promoted to Asia Pacific CEO. Randhawa, who was previously the CEO for Mindshare Greater China will remain based in Shanghai, where she will continue to manage Mindshare China as its Executive Chairperson, in addition to her overall Asia Pacific duties.
Prasanth Kumar (PK) is promoted to the position of CEO for MENA and Africa in addition to his current role as the CEO for South Asia.

Exchange4media on Wednesday celebrated the eighth edition of NEONS Awards for outdoor advertising and digital signage. Kinetic India was the big winner of the night, gaining 7 Gold and 3 Silver medals for a total tally of 10 medals. Backed by this strong performance, the agency also took home the OOH Media Agency of the Year award. Also, Suresh Balakrishna, CEO, South Asia and Middle East, Kinetic Advertising India Private Limited, was honoured as the OOH Person of the Year. Sunder Hemrajani won the Lifetime Achievement Award.

Nadia Chauhan, Joint Managing Director & Chief Marketing Officer, Parle Agro, has topped IMPACT’s 50 Most Influential Women in Media, Marketing and Advertising List, 2018 owing to her contribution in contemporising Parle Agro products and moving them towards market leadership. Chauhan’s marketing acumen has led to the brand taking on faces like Shah Rukh Khan, Priyanka Chopra and recently Salman Khan as brand ambassadors. 

See full stories:
Prahlad


Kakkar Joins Creativeland Asia Group As Creative Mentor




AAAI-AROI


Sign MoU On Credit Relationship




Sunil


Nayyar Appointed Managing Director Of Sony India; First Indian To Hold The Position







Mindshare


Promotes Prasanth Kumar And Amrita Randhawa




NEONS


Awards 2018: Kinetic India Tops The Chart With 7 Gold And 3 Silver




Nadia


Chauhan Tops IMPACT's List Of 50 Most Influential Women, 2018

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

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RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.

Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns