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e4mrecap: The week that was

10-March-2018
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e4mrecap: The week that was

In a surprising revelation last week, Procter & Gamble (P&G), the world’s biggest advertiser, stated that it slashed digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G’s advertising costs, which includes spends on worldwide television, print, radio, internet and in-store advertising, were $7.1 billion and its digital spending alone amount to a third of the total spend. Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover. Uber has appointed Virat Kohli, Captain of the Indian Cricket team, as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. zee-entertainment-enterprises_1328.html">Zee Entertainment Enterprises Ltd (ZEEL) has complained to Ministry of Information & Broadcasting in a letter dated February 27, 2018 alleging violation of extant DAS Regulations and breach of license conditions, by DEN Networks Ltd., a national MSO/ its Affiliate(s)/ Joint Venture entity. Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) has successfully completed its acquisition of Scripps Networks Interactive, Inc. (Nasdaq: SNI). Moving forward, the combined company will be officially known as Discovery, Inc.


Is P&G Saying Something Loud And Clear About Digital Ad Spends?

http://www.exchange4media.com/advertising/is-pg-saying-something-loud-and-clear-about-digital-ad-spends_88738.html

Virat Kohli Becomes Uber India's First Brand Ambassador


http://www.exchange4media.com/advertising/virat-kohli-becomes-uber-indias-first-brand-ambassador_88801.html


Adani Group Hires Suhel Seth As Brand Consultant


http://www.exchange4media.com/pr-watch/adani-group-hires-suhel-seth-as-brand-consultant_88735.html

ZEEL Seeks Cancellation Of DEN Networks License

http://www.exchange4media.com/media-tv/flashed-yesterday-zeel-seeks-cancellation-of-den-networks-license_88790.html
Discovery Comm. Acquires Scripps Networks, Gets New Name

http://www.exchange4media.com/media-tv/discovery-comm-acquires-scripps-networks-gets-new-name_88748.html

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network