In a surprising revelation last week, Procter & Gamble (P&G), the worldâ€™s biggest advertiser, stated that it slashed digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&Gâ€™s advertising costs, which includes spends on worldwide television, print, radio, internet and in-store advertising, were $7.1 billion and its digital spending alone amount to a third of the total spend. Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover. Uber has appointed Virat Kohli, Captain of the Indian Cricket team, as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. zee-entertainment-enterprises_1328.html">Zee Entertainment Enterprises Ltd (ZEEL) has complained to Ministry of Information & Broadcasting in a letter dated February 27, 2018 alleging violation of extant DAS Regulations and breach of license conditions, by DEN Networks Ltd., a national MSO/ its Affiliate(s)/ Joint Venture entity. Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) has successfully completed its acquisition of Scripps Networks Interactive, Inc. (Nasdaq: SNI). Moving forward, the combined company will be officially known as Discovery, Inc.
Is P&G Saying Something Loud And Clear About Digital Ad Spends?
Virat Kohli Becomes Uber India's First Brand Ambassador
Adani Group Hires Suhel Seth As Brand Consultant
ZEEL Seeks Cancellation Of DEN Networks License
Discovery Comm. Acquires Scripps Networks, Gets New Name
Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member
Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.