In a surprising revelation last week, Procter & Gamble (P&G), the worldâs biggest advertiser, stated that it slashed digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&Gâs advertising costs, which includes spends on worldwide television, print, radio, internet and in-store advertising, were $7.1 billion and its digital spending alone amount to a third of the total spend. Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover. Uber has appointed Virat Kohli, Captain of the Indian Cricket team, as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. zee-entertainment-enterprises_1328.html">Zee Entertainment Enterprises Ltd (ZEEL) has complained to Ministry of Information & Broadcasting in a letter dated February 27, 2018 alleging violation of extant DAS Regulations and breach of license conditions, by DEN Networks Ltd., a national MSO/ its Affiliate(s)/ Joint Venture entity. Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) has successfully completed its acquisition of Scripps Networks Interactive, Inc. (Nasdaq: SNI). Moving forward, the combined company will be officially known as Discovery, Inc.
Is P&G Saying Something Loud And Clear About Digital Ad Spends?
Virat Kohli Becomes Uber India's First Brand Ambassador
Adani Group Hires Suhel Seth As Brand Consultant
ZEEL Seeks Cancellation Of DEN Networks License
Discovery Comm. Acquires Scripps Networks, Gets New Name
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network