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e4mrecap: The week that was

10-March-2018
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e4mrecap: The week that was

In a surprising revelation last week, Procter & Gamble (P&G), the world’s biggest advertiser, stated that it slashed digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G’s advertising costs, which includes spends on worldwide television, print, radio, internet and in-store advertising, were $7.1 billion and its digital spending alone amount to a third of the total spend. Adani Group has hired Suhel Seth, Managing Partner of Counselage, as its new brand consultant. This is seen as an attempt by the group for an image makeover. Uber has appointed Virat Kohli, Captain of the Indian Cricket team, as its first brand ambassador in India, a first of its kind initiative across the Asia Pacific region. zee-entertainment-enterprises_1328.html">Zee Entertainment Enterprises Ltd (ZEEL) has complained to Ministry of Information & Broadcasting in a letter dated February 27, 2018 alleging violation of extant DAS Regulations and breach of license conditions, by DEN Networks Ltd., a national MSO/ its Affiliate(s)/ Joint Venture entity. Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK) has successfully completed its acquisition of Scripps Networks Interactive, Inc. (Nasdaq: SNI). Moving forward, the combined company will be officially known as Discovery, Inc.


Is P&G Saying Something Loud And Clear About Digital Ad Spends?

http://www.exchange4media.com/advertising/is-pg-saying-something-loud-and-clear-about-digital-ad-spends_88738.html

Virat Kohli Becomes Uber India's First Brand Ambassador


http://www.exchange4media.com/advertising/virat-kohli-becomes-uber-indias-first-brand-ambassador_88801.html


Adani Group Hires Suhel Seth As Brand Consultant


http://www.exchange4media.com/pr-watch/adani-group-hires-suhel-seth-as-brand-consultant_88735.html

ZEEL Seeks Cancellation Of DEN Networks License

http://www.exchange4media.com/media-tv/flashed-yesterday-zeel-seeks-cancellation-of-den-networks-license_88790.html
Discovery Comm. Acquires Scripps Networks, Gets New Name

http://www.exchange4media.com/media-tv/discovery-comm-acquires-scripps-networks-gets-new-name_88748.html

Radhakrishnan Ramachandran of iStream.com is now making a comeback with a regional video network named Studio Mojo

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

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PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’

A recipient of Indra Nooyi Chairman's Award for Innovation, Gupta joins the advisory and consulting firm as founder member

Leigh Terry, CEO APAC, IPG Mediabrands discusses the state of the agency in a fireside chat with BW Businessworld editor, Noor Warsia.

The brand has launched ‘Pretty Har Pal’ campaign which is created by DDB Mudra