Wavemaker, GroupMâs media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This unique collaboration, between the two WPP agencies will develop data-validated points of view on creating effective communications across consumer interaction platforms. Months after leaving Times Group, Aman Sethi has been appointed as HuffPost Indiaâs Editor-in-Chief. Sethi will supervise all editorial staff and contributors and he will be responsible for all editorial content on HuffPost India. On April 2, 2018, Sethi will take over from the Interim Editor-in-Charge, Rituparna Chatterjee and he will report directly to HuffPost Director, Louise Roug. Reliance Industries Limited (âRILâ) has agreed to subscribe to a 5% equity stake in NYSE listed Eros at a price of USD15 per share, which represents an 18% premium to last closing price. Furthermore, RIL and Eros International Media Limited (âEros Indiaâ) announced that they have agreed to partner in India to jointly produce and consolidate content from across India. The parties will equally invest up to INR 1,000 crores in aggregate (approximately USD150 million) to produce and acquire Indian films and digital originals across all languages. India's unexpected digital growth story has had an unlikely effect on the monetisation of YouTubevideos. The YouTube community in India has seen a 50-60 per cent drop in monetisation over the last couple of years. This comes at a time when video consumption is booming and India and is the second-largest online market in the world with close to 500 million internet users. ABBY Awards that recognises and rewards excellence across Advertising, Marketing and Media has announced the illustrious Jury Chairs for the Media, Broadcaster, Publisher, Branded Content & Entertainment, Specialist and Craft Categories. Chairing the jury for each of these categories are stalwarts and veterans who have played an instrumental role in leading the respective categories towards new echelons of growth.
Wavemaker And Ogilvy launched Effectiveness Lab In India
Youtube Content Creators Experiencing Up To 50 Per Cent Dip In Revenues
Aman Sethi Becomes HuffPost Indiaâs New Editor-In-Chief
RIL-Eros Join Hands To Set-Up Rs 1,000 Cr Fund To Co-Produce And Consolidate Content
ABBY Awards 2018 Announces Illustrious Panel As Jury Chairs Across Categories
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of âan excellent execution of agencyâs global strategyâ headed by Kartik Sharma
Siddharth Dabhade says Criteoâs technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits
Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives
âDo What Moves Youâ campaign aims to shine a spotlight on the brandâs belief in the power of self-expression