The past week has seen some interesting happenings, Google incurring a hefty fine of Rs. 137 crores by the Competition Commission of India (CCI) made headlines, while Umang Bedi, former Managing Director of Facebook- India and South Asia joined the news conglomerate Dailyhunt as its new President. This week also saw the retirement of T R Gopalakrishnan, Editor-in-Charge of the renowned The Week magazine, while the world wide advertising agency BBDO tops the The Gunn Report- a global index of creative excellence in advertising. As the week wound to a close, the much awaited Pitch Madision Advertising Report 2018 event was held on the 15th February.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji