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e4mrecap: The week that was

10-February-2018
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e4mrecap: The week that was

This week’s Spotlight was for publishers and brands. The writing on the wall is clear, do not put all your eggs in one basket; in the case of digital advertising, make that two baskets. This follows leading platforms of the digital ecosystem - Facebook and YouTube both making significant policy changes to their platforms over the last few weeks.
Sony Pictures Entertainment Has Let Go Of Three President-Level Executives- The International Channels Head, SPE, Andy Kaplan; Chief TV Marketing Officer, SPE, Sheraton Kalouria and SPE President, Home Entertainment, Man Jit Singh. Keith Le Goy, Sony Pictures TV’s President of Distribution, will take on oversight of Home Entertainment, while Sony Pictures TV Chairman, Mike Hopkins will oversee the International Channels group as well as Crackle, the streaming service and franchise management of Sony’s enduring game shows “Wheel of Fortune” and “Jeopardy.” Le Goy will now have a dual report to Hopkins and Sony Motion Picture Group Chairman, Tom Rothman.

Entertainment Network India Limited (ENIL) which operates Radio Mirchi in 41 Indian cities reported muted numbers for quarter ending December 31, 2017, as its Profit After Tax (PAT) declined by 19.9 per cent y-o-y to Rs 13.16 crore from Rs 16.42. ENIL recorded total revenue of Rs 148.4 crores for the same quarter as against Rs 150.6 crores in the year ago quarter. Total expenses stood at Rs 131.4 crore. Its consolidated profit after tax (PAT) declined 19.9 percent y-o-y to Rs 13.16 crore from Rs 16.42 crore.

Omnicom Group Inc President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.

IAA felicitated ace admen Piyush Pandey and Prasoon Pandey on January 7 for keeping the flag of Indian creativity flying high and now for being bestowed with the Cannes Lion Of St Mark.

The highly coveted ABBY Awards that recognizes and rewards creative excellence is poised to set new benchmarks on scale and innovation with the upcoming 2018 edition. The apex industry award has for the first time announced the formation of a Master Jury. The Master Jury boasts of 15 illustrious, award winning creative giants who have consented to be the filter for the creative standards of the Creative ABBYs.


Spotlight- Need Of The Hour: Diversify Your Digital Strategy

Sony Pictures Entertainment Has Let Go Of Three President-Level Executives

Radio Mirchi’s PAT Declined YOY 19.9 Per Cent To Rs 13.16 Crore For Q3

IAA Felicitates The Pandey Brothers For Being Bestowed With The Cannes Lion Of St Mark

Flashed Yesterday: Omnicom Group Names Wendy Clark, Global President And CEO Of DDB Worldwide

Master Jury At ABBY's 2018 Announced

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man