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e4mrecap: The week that was

27-January-2018
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e4mrecap: The week that was

IPL 2018 auction is almost here and how could we ignore one of India’s most successful sporting events! This week we put the Spotlight on What Makes Mumbai Indians A Successful Brand? This was the first part of an IPL series around discussing brands associations and value of each IPL team ahead of the scheduled auction. Essence, the data-driven global agency and part of GroupM, appointed Sonali Malaviya as the Vice President, Client Partner. She will lead the Google relationship, based in the Gurgaon office. R/GA veteran Nick Law was named Chief Creative Officer of Publicis Groupe and President of Publicis Communications.

He will have the reach and authority over the entire Groupe creative community in a seamless way. Law will report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe. Last year in October, the Information and Broadcasting ministry decided to review the channel slot auction of Doordarshan’s DD FreeDish. The ministry asked the broadcaster to suspend e-auctioning of slots on DD Free Dish until further notice. Though the order is still pending with the ministry and no official dates has been announced so far but the industry is expecting the new business model from Prasar Bharati will be out in the month of March or April 2018. Shubhranshu Singh, Executive Vice President and Head Marketing Star Sports has stepped down from his role. Singh has played key role in strategizing and executing various successful marketing campaigns for the channel including entire Pro Kabaddi marketing strategy.

Read on:

IPL 2018: What Makes Mumbai Indians A Successful Brand?

advertising/ipl-2018-what-makes-mumbai-indians-a-successful-brand_87913.html">http://www.exchange4media.com/advertising/ipl-2018-what-makes-mumbai-indians-a-successful-brand_87913.html


Sonali Malaviya Comes On Board Essence As VP–Client Partner To Lead Google Business

http://www.exchange4media.com/advertising/sonali-malaviya-comes-on-board-essence-as-vpclient-partner-to-lead-google-business_88106.html

R/GA's Nick Law Joins As CCO Of Publicis Groupe And President Of Publicis Comm.

http://www.exchange4media.com/advertising/rgas-nick-law-joins-as-cco-of-publicis-groupe-and-president-of-publicis-comm_88103.html

Free Dish’s New Business Model Likely To Roll Out Post-Budget 2018

http://www.exchange4media.com/media-tv/free-dishs-new-business-model-likely-to-roll-out-post-budget-2018_88117.html

Shubhranshu Singh Steps Down As EVP & Head Marketing Star Sports
http://www.exchange4media.com/marketing/shubhranshu-singh-steps-down-as-evp-head-marketing-star-sports-_88130.html

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

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RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Kia Motors will launch their first product in India in 2019. Manohar Bhatt talks about the brand’s plan for the country, its marketing strategy and more

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

Aggarwal previously served as the Chief Marketing Officer of Zee5.