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e4mrecap: The week that was

27-January-2018
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e4mrecap: The week that was

IPL 2018 auction is almost here and how could we ignore one of India’s most successful sporting events! This week we put the Spotlight on What Makes Mumbai Indians A Successful Brand? This was the first part of an IPL series around discussing brands associations and value of each IPL team ahead of the scheduled auction. Essence, the data-driven global agency and part of GroupM, appointed Sonali Malaviya as the Vice President, Client Partner. She will lead the Google relationship, based in the Gurgaon office. R/GA veteran Nick Law was named Chief Creative Officer of Publicis Groupe and President of Publicis Communications.

He will have the reach and authority over the entire Groupe creative community in a seamless way. Law will report directly to Arthur Sadoun, Chairman & CEO of Publicis Groupe. Last year in October, the Information and Broadcasting ministry decided to review the channel slot auction of Doordarshan’s DD FreeDish. The ministry asked the broadcaster to suspend e-auctioning of slots on DD Free Dish until further notice. Though the order is still pending with the ministry and no official dates has been announced so far but the industry is expecting the new business model from Prasar Bharati will be out in the month of March or April 2018. Shubhranshu Singh, Executive Vice President and Head Marketing Star Sports has stepped down from his role. Singh has played key role in strategizing and executing various successful marketing campaigns for the channel including entire Pro Kabaddi marketing strategy.

Read on:

IPL 2018: What Makes Mumbai Indians A Successful Brand?

advertising/ipl-2018-what-makes-mumbai-indians-a-successful-brand_87913.html">http://www.exchange4media.com/advertising/ipl-2018-what-makes-mumbai-indians-a-successful-brand_87913.html


Sonali Malaviya Comes On Board Essence As VP–Client Partner To Lead Google Business

http://www.exchange4media.com/advertising/sonali-malaviya-comes-on-board-essence-as-vpclient-partner-to-lead-google-business_88106.html

R/GA's Nick Law Joins As CCO Of Publicis Groupe And President Of Publicis Comm.

http://www.exchange4media.com/advertising/rgas-nick-law-joins-as-cco-of-publicis-groupe-and-president-of-publicis-comm_88103.html

Free Dish’s New Business Model Likely To Roll Out Post-Budget 2018

http://www.exchange4media.com/media-tv/free-dishs-new-business-model-likely-to-roll-out-post-budget-2018_88117.html

Shubhranshu Singh Steps Down As EVP & Head Marketing Star Sports
http://www.exchange4media.com/marketing/shubhranshu-singh-steps-down-as-evp-head-marketing-star-sports-_88130.html

Tags Sonali Malaviya Shaheen Dawood

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey