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e4mrecap: The week that was

20-January-2018
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We put the Spotlight on how Digital advertising is changing as rapidly as it is growing. The industry currently contributes only around 15 per cent to the total Advertising Industry in India and this is expected to reach 24 per cent of the entire market by 2020, according to the Dentsu Aegis Network-exchange4media Digital Report 2018. KOOV’S won the gold in the Best Advertising in a Digital Magazine (Media) category for the launch of KOOVS ‘Princess Collection’ at the second Magzimise Awards held in Gurugram on Monday. Other big winners were Taj Hotels, Hidesign and Raymond. The DAN-e4m Digital report 2018 was unveiled, which said Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr. The Indian Premier league (IPL) seems to be getting more and more premium with every passing year. If industry sources are to be believed, Star India, which earned the telecast and digital rights of the event after an ambitious bid, has already started asking for handsome rates from the advertisers for its sponsorship. The broadcaster is believed to have raised the stakes further by asking for a whopping Rs. 150 cr as the price to be a co-presenting sponsor of the game. Ever since Star India bagged the Indian Premier League (IPL) media rights last year, it has been making big investments to drive this sporting platform to its next level. As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital. IRS 2017 was released after a gap of four years and the survey announced that Dainik Jagran is most read newspaper in India with ToI being named the top English newspaper.




E4m Spotlight: Digital Trendspotting For 2018

http://www.exchange4media.com/digital/e4m-spotlight-digital-trendspotting-for-2018_87971.html

KOOV’S, Taj Hotels, Hidesign, Raymond Shine At Magzimise Awards

http://www.exchange4media.com/media-print/koovs-taj-hotels-hidesign-raymond-shine-at-magzimise-awards_87991.html

Star Pitches IPL Sponsorship At Rs.150 Cr
http://www.exchange4media.com/media-tv/star-pitches-ipl-sponsorship-at-rs150-cr_87994.html

Digital Advertising Will Grow At A CAGR Of 32 Per Cent Till 2020 To Reach INR 18,986 Cr: DAN E4m Digital Report 2018

http://www.exchange4media.com/digital/dentsu-aegis-network-exchange4media-digital-report-2018-unveiled-_88007.html

IPL 2018: Not Looking To Make Money At This Stage—Sanjay Gupta, MD Star India

http://www.exchange4media.com/media-tv/ipl-2018-not-looking-to-make-money-at-this-stagesanjay-gupta-md-star-india_88023.html

Dainik Jagran Most Read Newspaper In India, ToI Top English Newspaper: IRS 2017

http://www.exchange4media.com/media-print/dainik-jagran-most-read-newspaper-in-india-toi-top-english-newspaper-irs-2017_88038.html

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network