The first week of 2018 was full of industry happenings and movements. McCann Worldgroup India won Effie India Agency Of The Year while O&M India bagged the Grand Effie on January 5. In other big news, Dentsu Aegis Network has bagged the consolidated digital mandate for FMCG major ITC. The mandate is said to be in the region of Rs 60 crores and includes search engine, social media, digital creatives and all other verticals. This week, we also threw a spotlight on Viacom 18, COO Raj Nayak, completing a silver jubilee in the television industry.
The industry has already geared up for IPL 2018. RCB has retained Virat Kohli For Rs 17 crore while MS Dhoni and Rohit Sharma were retained For Rs 15 Cr. In a major media movement, Paritosh Srivastava was appointed COO of Publicis Beehive.
Raj Nayak Completes 25 Years In TV, Industry Raises A Toast
DAN Wins ITCâs Consolidated Digital Account
Paritosh Srivastava Appointed COO Of Publicis Beehive
IPL 2018: RCB Retains Virat Kohli For Rs 17 Cr; Dhoni, Rohit Retained For Rs 15 Cr
McCann Worldgroup India Wins Effie India Agency Of The Year; O&M India Wins Grand Effie
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
He joined the company in 2016 as Head of India and South Asia at Discovery Network
From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands
Warrier, Vice President Sales, India - Mirriad on content marketing and the key performance indicators for a content marketing campaign