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e4mrecap: The Week That Was

23-December-2017
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e4mrecap: The Week That Was

Though the holiday season is upon us, the industry kept us on our toes with all the key people movements and other happenings. The advertising industry is still reeling from the Ministry of Information and Broadcasting’s ban on condom ads during the day time. As a reaction to this, Rajasthan High Court has issued notice to the Central Government on a petition which challenged the advisory issued by the MIB. Exchange4media spoke to The Advertising Standards Council of India (ASCI) chief Shweta Purandare about the same who, while upholding MIB’s stand, said that this move was necessary because these ads were violating the code of self-regulation and were found objectionable by viewers on the basis of inappropriate content.
We also threw a spotlight on the broadcast industry this week and reviewed the year gone for the same. In other news, the 13th edition of the Goafest, curated by the AAAI and The Advertising Club, is set to be held from April 5 to April 7, 2018 in Goa. Ravish Kumar, Shashi Tharoor And 25 Others won the prestigious Ramnath Goenka Excellence In Journalism Award. Starcom winning Kraft Heinz Rs 300 Cr media account was also one of the major happenings in the industry. 
In people movements, Dr. Uday Nirgudkar of Zee 2 Taas joined Network18 as the Group Editor Regional (West) for the organisation's Marathi news channel News18 Lokmat and Zee Regional Channels Head, Sharada Sunder Quit. Lastly, NDTV slashed 25 per cent of its workforce.
Ravish Kumar, Shashi Tharoor And 25 Others Win Ramnath Goenka Excellence In Journalism Award
No Condom Ad Can Be Prohibited If The Communication Is Fit For Family Viewing: ASCI
NDTV To Slash Workforce By 25%
Zee Regional Channels Head, Sharada Sunder Quits
13th Edition Of Goafest Announced
The Worse Is Behind The Broadcasting Space As It Bounces Back
Flashed Yesterday: Starcom Wins Kraft Heinz Rs 300 Cr Media Account
Dr. Uday Nirgudkar Joins News18 Lokmat As Group Editor Regional (West)

Tags Heinz India Starcom India ZEE

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.