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e4mrecap: The Week That Was

23-December-2017
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e4mrecap: The Week That Was

Though the holiday season is upon us, the industry kept us on our toes with all the key people movements and other happenings. The advertising industry is still reeling from the Ministry of Information and Broadcasting’s ban on condom ads during the day time. As a reaction to this, Rajasthan High Court has issued notice to the Central Government on a petition which challenged the advisory issued by the MIB. Exchange4media spoke to The Advertising Standards Council of India (ASCI) chief Shweta Purandare about the same who, while upholding MIB’s stand, said that this move was necessary because these ads were violating the code of self-regulation and were found objectionable by viewers on the basis of inappropriate content.
We also threw a spotlight on the broadcast industry this week and reviewed the year gone for the same. In other news, the 13th edition of the Goafest, curated by the AAAI and The Advertising Club, is set to be held from April 5 to April 7, 2018 in Goa. Ravish Kumar, Shashi Tharoor And 25 Others won the prestigious Ramnath Goenka Excellence In Journalism Award. Starcom winning Kraft Heinz Rs 300 Cr media account was also one of the major happenings in the industry. 
In people movements, Dr. Uday Nirgudkar of Zee 2 Taas joined Network18 as the Group Editor Regional (West) for the organisation's Marathi news channel News18 Lokmat and Zee Regional Channels Head, Sharada Sunder Quit. Lastly, NDTV slashed 25 per cent of its workforce.
Ravish Kumar, Shashi Tharoor And 25 Others Win Ramnath Goenka Excellence In Journalism Award
No Condom Ad Can Be Prohibited If The Communication Is Fit For Family Viewing: ASCI
NDTV To Slash Workforce By 25%
Zee Regional Channels Head, Sharada Sunder Quits
13th Edition Of Goafest Announced
The Worse Is Behind The Broadcasting Space As It Bounces Back
Flashed Yesterday: Starcom Wins Kraft Heinz Rs 300 Cr Media Account
Dr. Uday Nirgudkar Joins News18 Lokmat As Group Editor Regional (West)

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

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RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space