Top Story

Home >> Recap >> Article

e4mrecap: The week that was

16-December-2017
Font Size   16
e4mrecap: The week that was

In the week gone by, Disney and 21st Century Fox inked a landmark deal with the former buying most assets of Fox for $ 52 billion in stock. We put the Spotlight on the advertising industry taking a beating due to DeMo and implementation of GST. Some studies suggest that the industry grew by barely 10-11 per cent this year, a significant phase of low growth since the massive dip in 2012. According to the Pitch-Madison Report, the industry was poised to grow at 13.5% at Rs 56, 152 cr in 2017 but according to revised estimates by Zenith Media Report, these numbers now stand at 11% at Rs. 53918 cr in 2017. The ad industry is now hoping for a revival in 2018. Baba Ramdev won the Impact Person of the Year Award 2017 for his exemplary work at Patanjali Ayurved and the fact that it has caused a disruption in the FMCG market in India. The Cannes International Festival of Creativity announced that Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia and Prasoon Pandey, Film Director, will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St. Mark. This is the 8th Lion of St. Mark awarded by the Cannes Film Festival. The award will formally be given to Piyush and Prasoon Pandey at the Cannes Festival on June 22, 2018. BARC India appointed Nakul Chopra as the third Chairman. Chopra joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board. Kyoko Matsushita, CEO- APAC, Essence, said that GroupM is considering shifting some of its key digitally driven clients to Essence, its relatively new agency that came to India in August 2016 with its first office in Gurugram. Essence is expected to expand its operations in 2018 with opening of more offices in India. Essence is particularly known for being Google's agency on record.

Disney To Buy 21 Century Fox For $52 Billion In Stock

New Fox To Draw Upon Powerful Live News And Sports Businesses: Rupert Murdoch

Adex Takes A Beating; Industry Hopes For Revival In 2018

BARC India Appoints Nakul Chopra As Chairman

Piyush Pandey, Prasoon Pandey To Receive Cannes Lions Lifetime Achievement Award In 2018

Group M To Shift Key Digitally Driven Clients To Essence In 2018: CEO- APAC, Essence

Tags 21st Century Fox Patanjali Ayurved Rupert Murdoch Walt Disney Company

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space