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e4mrecap: The week that was

09-December-2017
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e4mrecap: The week that was

The week gone by (December 4 - 8) saw a lot of developments in the world of trade media. One of the major highlights was the elevation of Uday Shankar to President, 21st Century Fox - Asia. In addition to this, the exchange4media group celebrated the best marketing initiatives that were rolled out this year at the 4th edition of the Indian Marketing Awards (IMA). The big winner this year was MediaCom Communications Pvt Ltd that won five gold, two silver and three bronze metals. Procter & Gamble won the Marketing Team of the Year award for its #LikeAGirl and #ItTakes2 campaigns. Just as the year 2017 is ending, we threw a spotlight on the challenges faced by the print industry with the advent of digital medium and economic developments like demonetization and GST. 
In other news, Nestlé India, one of the country’s leading food and beverages conglomerate, has retained Zenith as the AOR (agency of record) for its media business. The account size is pegged to be Rs 650 crore. Lastly, Yupptv has roped in Rajesh Iyer As COO For Apac & Middle East.
1: Uday Shankar Is Now President, 21st Century Fox - Asia
2: P&G Awarded Marketing Team Of The Year, MediaCom Bags Five Gold Metals At 4th Indian Marketing Awards
advertising/zenith-retains-rs-650-cr-nestl-media-business_87496.html">3. Zenith Retains Rs 650 Cr Nestlé Media Business
4: The Battle That Print Industry Fought In 2017
5: Yupptv Ropes In Rajesh Iyer As COO For Apac & Middle East

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

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KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon