Top Story

Home >> Recap >> Article

e4mrecap: The week that was

18-November-2017
Font Size   16
e4mrecap: The week that was

In the week gone by we put the Spotlight on whether marketers are ready to embrace the full-service model. The full-service model has made such a huge comeback in the recent years that every significant player in the ad world is now offering it. Hotstar, the streaming platform, appointed Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to India’s leading brands. Cannes Lions owner Ascential unveiled a complete revamp of the festival, introducing several changes aimed at simplifying the event as well as keeping costs down for attendees. This move comes after it came under pressure from advertising holding companies, who have come to see the Cannes festival as “too expensive.” The cost of a delegate pass, which has exceeded €4,000 in recent years, is being cut by €900. Cannes is also freezing 2017 hotel prices for 2018, and offering fixed-price menus (€20 & €30) for festival pass-holders at more than 50 restaurants across the city. Publicis Groupe, immediately applauded the change and announced it will be returning to Cannes in 2019. Anuradha Prasad, Chairperson BAG Films (News 24/Radio Dhamaal), has been re-elected as President of the Association of Radio Operators for India (AROI). This is her fourth consecutive term in the office. In an exclusive chat with exchnage4media, IPL Chairman Rajeev Shukla spoke on how the game format will be as powerful as FIFA in the next five years. On recent completion of elections in Himachal Pradesh, exchange4media also spoke to Chetan Bragta, Bhartiya Janata Yuva Morcha, Social Media (in-charge) who also spearheaded the BJP’s social media campaign during the state elections. The exchange4media group celebrated the best of work in the Public Relations and Corporate Communications world in Gurgaon on Thursday with the India PR & Corporate Communications Awards. The big winner this year was Value 360 Communications that won four gold, two silver and two bronze metals thus emerging as the PR Consultancy of the Year. Viacom 18 won the In-House Team of the Year with one gold, two silver and two bronze metals. Roger C.B. Pereira was conferred with the Lifetime Achievement Award for his immense contribution to the industry. 

Are Marketers Ready To Embrace The Full-Service Model?

Hotstar Appoints Media Veteran Punitha Arumugam As Platform Evangelist

Cannes Lions Structure Completely Revamped

Anuradha Prasad Re-Elected As President, AROI

IPL Will Be As Powerful As FIFA In The Next Five Years: Rajeev Shukla

2024 LS Elections Will Be Fought On Mobiles: Chetan Bragta, BJP Social Media Strategist, Himachal Pradesh

Value 360 And Viacom 18 Win Big At IPRCCA; Roger C.B. Pereira Conferred With Lifetime Achievement Award

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man