In the week gone by (October 16-October 20) there were many major happenings in the media, advertising and marketing world despite the ongoing festive season. We put the Spotlight on how the broadcast industry has been prepping up for Diwali and is now slowly on the road to recovery as advertising spends get back on the right track after the double whammy of GST and demonetisation. Another big announcement of the week was the appointment of CVL Srinivas as the WPP India Country Manager. The responsibility came as an additional charge along with his role as CEO, South Asia, GroupM, as announced by Sir Martin Sorrell, CEO, WPP who was in the country for a board meeting. The company had its first meet in India about 20 years ago in 1997. Sir Sorrell hinted that Group M might expand in India soon and that they were looking for â€˜best acquisitionsâ€™. Another major development to unfold this week was the resignation of Anup Vikal, CFO and general counsel of Jasper Infotech, which owns and operates Snapdeal. Media reports suggest that he may join Essar Oil as its new CFO. India Today founder and Editor-in-chief Aroon Purie announced his retirement and transferred the reigns of the organisation to daughter Kalli Purie making her the Vice Chairperson of The India Today Group.
E4mSpotlight: Broadcast Industry â€˜Cautiously Optimisticâ€™ About Growth This Diwali
Flashed Yesterday: CVL Srinivas To Be WPP Country Manager For India
Flashed Yesterday: We Are Looking At Best Acquisitions: Sir Martin Sorrell
Snapdeal CFO Anup Vikal Resigns
Kalli Purie Appointed As Vice Chairperson Of India Today Group
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities