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e4m Recap: The Week That Was

14-July-2018
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e4m Recap: The Week That Was

Last week saw some major dismissals as well as appointments. McCann Health fired its Global CCO Jeremy Perrott for code of conduct violation. Jose Papa, Managing Director of Cannes Lions Festival was made redundant. Ogilvy fired their Worldwide Chief Creative Officer, Tham Khai Meng, after several employees complained regarding his behaviour.

Network18 hired Praveen Swami as Group Consulting Editor with a specific focus on strategic affairs, defense and diplomacy, while Gaurav Kalra as Network Sports Editor will steer the sports coverage across brands and platforms and oversee CricketNext.com. Abhishek Chaswal joined McCann Worldgroup as their Executive Creative Director

This week also saw the Telecom Regulatory Authority of India’s (TRAI) support the principle of net neutrality. The regulatory gave recommendations to implement a new telecom policy amending the current license agreement with service providers immediately.

Also with the 2018 FIFA World Cup Russia finale this weekend, Sony Pictures Network (India), the official India broadcast partner for FIFA World Cup, has now got 35 brands on-board as the championship gets closer to its last leg. The finale between France and Croatia will be aired tomorrow at 8.30 pm.

Reliance Industries Limited’s Mukesh D Ambani announced the launch of Jio Giga Fiber, an ultra-high speed fixed line broadband service, for homes and enterprises. With a target of reaching out to 50 million homes across 1100 cities through a fixed-line broadband service, Reliance Jio certainly has some big plans in the coming months to disrupt the Cable TV industry.

In the digital world, Whatsapp put out an advisory on battling fake news and limiting the spread of the same with a full page ad on tips to identify suspicious information and double-checking photos, links and information shared on the app. The move took place when IT Minister Ravi Shankar Prasad demanded accountability from social media platforms that are increasingly being abused and used to spread fake news.

Twitter, in an attempt to clean its platform removed locked accounts from follower count of users globally. As part of the initiative, the social media giant suspended over 70 million bots over the last two months.

Click on the links below to read the big stories at exchange4media this week:

advertising/ogilvy-fires-worldwide-chief-creative-officer-tham-khai-meng-for-misconduct_90992.html">Ogilvy Fires Worldwide Chief Creative Officer Tham Khai Meng For Misconduct

McCann Health Fires Global CCO Jeremy Perrott For Code Of Conduct Violation

Jose Papa, Managing Director Of Cannes Lions Festival, Made Redundant

Praveen Swami And Gaurav Kalra Join Network18 At Key Positions

Abhishek Chaswal Joins McCann Worldgroup As Executive Creative Director

Experts Applaud India’s Nod For Net Neutrality

Cable TV Players Feel Jio GigaFiber Will Bring A Heavy But Healthy Competition

FIFA World Cup 2018: SPNI Gets 35 Brands On Board As Finale Approaches

How To Wage A War On Fake News?

End Bot Mess On Twitter With Blue Tick, Say Social Media Experts

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

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MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week