The week was quite an eventful one, with TRAI bringing into force its controversial tariff order. As TRAI implemented the order, Tata Sky moved a contempt petition against it in the Delhi High Court. The court, however, dismissed the petition. exchange4media kept a close eye on all the developments and reported the matter in detail.
Another major event of the week was Reliance Industries Limitedâ€™s AGM where MD & Chairman Mukesh Ambani announced the launch of an ultra-high speed fixed line broadband service, Jio Giga Fibre, for homes and enterprises. exchange4media did a detailed story on how it will impact the media and entertainment industry.
Some of the other big stories of the week included an interview with Prasoon Joshi of McCann and a look at the expected Q1 results of the broadcast industry.
Click on the links below to read the big stories at exchange4media this week:
The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital
Prachi Mohapatra on fbbâ€™s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF
BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company
Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
He is said to be considering various offers and will take a decision soon