Top Story


Home >> Media - Radio >> Article

WorldSpace satellite radio launches Marathi channel Surabhi

Font Size   16
WorldSpace satellite radio launches Marathi channel Surabhi

WorldSpace satellite radio has launched a 24-hour national Marathi radio channel, ‘Surabhi’ on its network. Apart from Marathi music, Surabhi offers listeners a slice of Marathi culture and literature in a magazine format.

The channel will also have special shows for Bhaavgeet (songs with ‘bhaav’ or emotions), Abhangas (devotional songs), Powadas (patriotic songs), Natyasangeet (songs used in plays), Lavani and Lokgeet (folk songs), among several other sub-genres.

Shishir Lall, Managing Director, WorldSpace India, said, “Surabhi is our latest offering and the country’s first-ever 24-hour Marathi channel. At WorldSpace, we take great pleasure in celebrating the rich musical diversity of India and this forms an integral part of our strategy to create unique platforms that nurture regional music and culture. Our refreshing advertising-free format enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience.”

Surabhi joins a growing portfolio of Indian regional language channels on the satellite radio network. WorldSpace currently offers seven other dedicated radio channels with programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi) and Urdu (Falak). These 24-hour channels help connect people away from their homelands with the music and tradition of their home states and giving them an opportunity to choose their kind of music no matter where they are located.

“Surabhi presents its listeners ample opportunity and range of programmes from contemporary music to devotional songs, folk songs and a glimpse into the vibrant world of Marathi culture,” said Velu Shankar, Senior Advisor-Content, WorldSpace India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular