Top Story


Home >> Media - Radio >> Article

SPAC to launch an FM station with a ‘positive voice’ in Bahrain from Nov 4

Font Size   16
SPAC to launch an FM station with a ‘positive voice’ in Bahrain from Nov 4

Strategic Publicity & Advertising Company (SPAC), an Indian-owned, Bahrain-based company is venturing into the FM radio space in Bahrain from November 4. Christened Voice FM 104.2, the FM station has the tagline ‘Positive voice’. It would commence operations with a two-hour show at launch and become a 24-hour station by November 15. The channel began its trial run from November 1.

Live shows would form 80 per cent of Voice FM’s programming content. Hit songs, educational and informative content, and hourly news update would also be aired on Voice FM.

Speaking to exchange4media over phone from Bahrain, Unnikrishnan, Chairman, SPAC, said, “With the launch of Voice FM, Indians residing in Bahrain will have a new source of entertainment. Although there are 14 private radio channels in the UAE catering to the Indian populace, 104.2 FM will be the first Indian private radio channel to be established in Bahrain.”

“Sixty per cent of the content would be in Malayalam, while 30 per cent would be in Hindi and 10 per cent in Tamil. We have eight young RJs on board. Of these, one RJ would do all the Tamil programmes, two RJs would host the Hindi shows, while the rest would anchor the Malayalam shows,” Unnikrishnan added.

Bcast Media will produce five hours of programmes from Kerala for Voice FM. The new channel would air an interactive show by popular RJ and Content Head of Asianet’s FM Venture, Sreekandan Nair, who will be in Bahrain for the live broadcast on November 4.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.