Top Story


Home >> Media - Radio >> Article

Sonu Niigamm turns radio jockey on Radio City’s ‘Life ki Dhun’

Font Size   16
Sonu Niigamm turns radio jockey on Radio City’s ‘Life ki Dhun’

Sonu Niigamm has changed the spelling of his name, and it seems even his profession – almost. The versatile singer is all set don the role of a radio jockey for a new show on Radio City 91 FM, Mumbai. Beginning April 7, ‘Life ki dhun with Sonu Niigamm’ promises to be an eclectic mix of different kinds of music, story telling, reliving nostalgic moments, and unravelling of secrets.

Speaking on this initiative, Apurva Purohit, CEO, Radio City, said, “At Radio City, we have always believed that great music, innovation and creativity in our shows are what set us apart. We always create content with a discerning focus on music. ‘Life ki dhun with Sonu Niigamm’ is yet another unique initiative in the station’s basket that reiterates our brand promise and urges our listeners to indulge in good music.”

Said Niigamm, “I have always believed that versatility is my greatest strength. I like to explore different mediums and different kinds of performances and entertainment. This is my first on radio and I am grateful to Radio City to give me my own show. The entire flavour of the show is fun and interactivity in a musical way, bringing the best of our music industry for music lovers in Mumbai. This will not only bring me closer to my fans but also give me an opportunity to be a part of their daily lives.”

Airing every Friday at 8.00 pm, ‘Life ki dhun with Sonu Niigamm’ promises to be a double scoop of entertainment for listeners. The first hour of this new show will feature Niigamm as an RJ, where listeners can learn how he overcame his stutter, career guidance for aspiring singers, importance of punctuality, etc, in ‘Sonu Sir ki Paathshaala’.

Listeners can also have a one-to-one interaction with Niigamm and request for their favourites in the section ‘Sonu ji Suno Na’ and be part of his memories, as he gets nostalgic in ‘Sonu ki Suhani Yaad’. ‘Aaj Ab Abhi’ showcases his mood at the moment, while ‘Kaash’ speaks of his unfulfilled desires like when he missed out the opportunity to work with R D Burman on the superhit song “Ek Ladki ko Dekha” from the movie ‘1942 - A Love Story’.

The show’s second hour will have Sonu invite a contemporary musical maestro or a veteran musician of yesteryears as a special guest on the hot seat every week. The highlight of this segment will be a stimulating tête-à-tête between the singer and guests like Anu Malik, Sunidhi Chouhan, Kunal Ganjawala and Sandeep Chowta to name a few. This section will be all about interesting and fun-filled conversations as the guest and host spill the beans about their personal and professional triumphs.

Apart from on-air presence, the show will go beyond radio studios and connect with listeners through exciting on-ground activities like meet and greet events with Sonu Niigamm, contests, distributing celebrity merchandise, initiating a Sonu Niigamm fan club, SMS downloads and much more.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.