Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Red FM singing the song of good times

26-June-2006
Font Size   16
Red FM singing the song of good times

It has been quite a good season for Red FM. Going by the number of awards and nominations it has managed to bag at different award ceremonies, the FM station surely has reasons to celebrate.

At the recently held EMVIES 2006, Red FM bagged a Silver for ‘Best Media Marketer of the Year’ category, for its campaign ‘Bajaate Raho’. MPG, the agency of Red FM, bagged two Silvers, both for its work, ‘Awaaz Uthate Raho’, for the FM station, in the Best Media Innovation - Out of Home, and Best Media Innovation - Events categories.

Apart from EMVIES, Red FM also received a series of awards ranging from five AAAI Awards, one ABBY, one RAPA, one OAC and a nomination at the Cannes Lions 2006 as well as Promax.

Pleased with the performance, Abraham Thomas, COO, Red FM, said, “We are happy that the campaign worked and has brought in not only business gains but awards too. We wanted to differentiate and create a consistent brand identity. With this objective in mind we launched the ‘Bajaate Raho’ campaign, which has worked very well in our favour. The recent ILT & Aircheck figures prove the point. The success due to these changes has been unprecedented.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular