Top Story


Home >> Media - Radio >> Article

Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Font Size   16
Red FM Kolkata seeks greater listener connect with Smart RJ Hunt

Red FM Kolkata has embarked on a ‘Smart RJ Hunt’, an initiative to connect with its listeners. The contest is being organised in three phases. The first phase involves a residential complex based screening process via SMS, wherein residents of any housing complex which sends in the maximum SMS entries would be eligible to participate. Twenty-one participants will be selected after the screening process.

In the second phase, four people would go on-air every day on the evening drive show where they would be tested by the RJ. This phase would continue for five days and five finalists would be chosen from among the 21 participants. The names of these five finalists would be announced in the second week of January 2007.

The last and the final phase will culminate in a grand finale at the City Centre, where there would be a live remix performance by the Red FM RJs. The five finalists would go through three rounds, which would be judged by Jimmy Tangree, Station Head, Red FM Kolkata and a celebrity. The winner would get a trophy, a Red FM Smart Certificate and a chance to co-host a show on the FM channel.

Said Tangree, “The whole episode will be handled very professionally and we are taking this initiative to give the basic idea of RJing to our listeners, making them more aware of what exactly radio jockeying is all about. There’s a lot of talent out there and we are reaching out to them at the ground level.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by