Top Story


Home >> Media - Radio >> Article

Red FM Kolkata moves out of studio to present 'Paisa vasool live'

Font Size   16
Red FM Kolkata moves out of studio to present 'Paisa vasool live'

Red FM, one of the premier music stations of Kolkata created a history of sorts on Saturday (May 14) by beaming live an entire programme from a bustling multiplex, Inox.

'Paisa Vasool' - an evening of 'Asli Masti' went on the air live between 4:30 pm and 6:30 pm on 93.5 Red FM, anchored by popular RJs Siddharth and Rehan. The sixth floor lobby of Inox was in fact converted into a live interactive studio.

Those walking into the popular multiplex to catch a Saturday evening film were in for a pleasant surprise as they got a chance to interact with their favourite RJs as well as opportunities to participate in a number of contests and fun games with a host of exciting prizes to be won. The Sharukh Khan-Kajol blockbuster 'Dilwale Dulhaniya Le Jaayenge,' currently enjoying a re-run at the multiplex in its whooping 500th week, was also sought to be promoted through the programme.

Participation of celebrities like designer Sharbari Dutta and film and television personalities such as Piyu Sarkar, June Maliah and Arjun Chakrabarty added further colour to the Red FM show.

"It was a novel idea that gave the public an exposure to live broadcasting and a chance to see in action their favourite RJs who they have thus far only heard, " was how Sharbari Dutta described the initiative.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)