Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RED FM introduces multi-city localized broadcasting

23-February-2004
Font Size   16
RED FM introduces multi-city localized broadcasting

RED FM has re-written the radio history in the country with the introduction of a multi-city localized broadcast of Bollywood actress Tabu’s interview on February 19, 2004.

In the live program with Tabu, RJs from Mumbai, Delhi and Kolkata studios all interviewed the actress while she was at the Mumbai studio, but listeners in each city could only tune in to the dialogue with their local RJ. As a result, RED FM was able to provide a city-specific spin to the interview. To illustrate, Safia, the RJ for ‘Good Morning Delhi,’ asked Tabu about her favorite shopping haunts in Delhi, which only the listeners in Delhi could tune into, while Mumbai listeners were tuned in to a different feed with their local RJ.

“This interview was in line with the value-addition that we provide to our listeners and to the industry. While Tabu sat in our Mumbai studio, local RJs from all the three RED studios in Delhi, Mumbai and Kolkata were able to interview her. With the help of this virtual studio, RED was able to provide localized feed to all the three cities, making the interview more interactive and relevant to the listeners,” said Nishchint Chawla, COO, Radio Today.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...