Home >> Media-Radio >> Article

Red FM goes on-ground to enhance TG engagement

04-October-2012
Font Size   16
Red FM goes on-ground to enhance TG engagement

From Bajaoing of crime to Bajaoing of music, Red FM properties are always designed on the basis of their tag line ‘Bajate raho’. To take its Bajate raho spirit on-ground, Red FM launched a property named Red Live.

The platform will bring good music and the artists behind them together off air. It is aimed at creating a deeper connect with listeners. Red FM will host live concerts and music gigs across the country under the Red Live umbrella name. The first concert is slated to take place in Delhi NCR on October 13 with Honey Singh.

Commenting on the on-ground activations, Nisha Narayan, Senior VP, Projects and Programming, Red FM said, “The kind of artists that we showcase and the way we present these artists in our concerts will be very different from the regular gigs and will be in true ‘Bajate raho’ style. With big artists and large scale format concerts backed by good media deployment, we are likely to reach and engage large number of listeners.”

In spite being one of the most active medium, radio has seen limitations in terms of variety of genres in music and show formats. On-ground activations not only give a wider scope for audience engagement, but also enable players to reach out to that section of TG who have a liking for contemporary and new music.

“We would make sure to showcase artists that have become contemporary superstars with their differentiated sounds and have thus broken the mould and taken the youngsters in India by storm; artists whose attitude and philosophy coincides with that of Red and its listeners,” added Narayan.

Red Live also enables advertisers and brands associated with Red FM to get their brand to engage with the music loving young TG.

The property is given a considerable push on digital platforms such as Facebook, Twitter and YouTube. The official Red FM website will also be actively engaging with the listeners.

According to Narayan, on-ground activations are quite important for a deeper engagement with the audience in a medium where one hardly gets to see the voice one loves. Interactions with listeners on such a platform help in creating a connect which would stay long after the radio has been switched off.

Initiated in Delhi, Red Live will be organised in all the metros and thereafter, smaller cities as well.

 

Tags Red Live Rajat Uppal Honey Singh

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.