Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RCS launches news editing system for radio

11-June-2007
Font Size   16
RCS launches news editing system for radio

RCS has announced the launch of its news editing software, RCSnews, in India. The players, through various forums, are still requesting the government to allow the broadcast of news and current affairs on radio. RCS claims that this system is a state-of-the-art radio newsroom system, providing solutions for the entire news operation, from news gathering, writing and editing to actual on-air broadcast and story archiving.

Mike Powell, Vice President International, RCS, observed, “News is what makes radio local. Any really successful radio station anywhere in the world has a strong local presence. With RCSnews being local becomes easier, because it makes news production and presentation easier.”

Shirshendu Bannerjee, head of the radio division of Mediaguru Consultants, added, “Some programme directors make the mistake of thinking that they have this issue already wrapped up because they have a news department for their print medium to fall back on. That could be a big mistake. News for radio and print are two completely different animals.”

One of the players, Jaideep Banerjee, Programme Director, Friends FM, Kolkata, noted that the launch of this software is very timely. “Even though news is not allowed on FM stations yet, anybody who familiarises themselves with this system now, and with the processes relating to it, has a jump on the competition, once the government gives the green light,” he added.

The company claims that the system is scalable from giant to tiny newsroom, and scaleable from large network news operations to single station news ‘closets’. The feature of the system enables the reporters to write newscasts, receive and revise wire copy and digitally record, edit and playback audio. The system is also capable of creating Network News (server-based system), Peer-to-peer Newsroom and Outpost.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular