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RAM Ratings: Big FM maintains lead in Mumbai with 19.1% market share

03-March-2015
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RAM Ratings: Big FM maintains lead in Mumbai with 19.1% market share

The RAM ratings for Week 7 (February 7-February 14) are out and Big FM maintains its number one position in the rankings in Mumbai. Fever FM is number one in Delhi while Radio Mirchi and Radio City continue their lead in Kolkata and Bangalore respectively.

Mumbai

Big FM had a market share of 19.1 per cent. Radio City had a market share of 18.5 per cent, while Fever FM and Radio Mirchi had market share of 13.8 and 13.3 per cent respectively. Big FM also saw healthy TSL of 6.34, which was also the highest among all the stations across Mumbai, Delhi and Kolkata. Only stations in Bangalore had a higher TSL.

Delhi

Fever FM had a market share of 19 per cent, while Big FM was second with a distant 12.7 per cent market share. Radio City was a close third with 12.6 per cent and Radio Mirchi was fourth with 12.3 per cent. Radio One saw its share fall below Hit 95 FM and stood at 3 per cent; the lowest among the top eight stations in the capital.

Kolkata

Radio Mirchi continued its dominance in Kolkata with 21 per cent market share, followed by Big FM with 16 per cent and Oye 104.8 FM with 11.3 per cent. Aamar FM and Radio One were tied on market share with 10 per cent each. Power FM would look to improve its standing after garnering a market share of just 2.1 per cent.

Bangalore

Radio City Bangalore topped the list with 24.1 per cent market share and a TSL of 9.45; the highest among the metros. This was followed by Big FM with 21.8 per cent market share and TSL of 8.32 per cent. Radio Mirchi with 17.5 per cent and Fever FM with 11.3 per cent share were the other top performing stations in the city.

Tags RAM Radio Radio Advertising Fever FM Radio Mirchi Radio City Power FM

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